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You are here: Home / real estate grammar / Real Estate Marketing Grammar Gaffes that Can Make You Look Unprofessional

Real Estate Marketing Grammar Gaffes that Can Make You Look Unprofessional

September 7, 2015 by Marte Cliff

real estate grammar is importantWhen you write blog posts, prospecting letters, property fliers, emails, and web pages, are you careful about your grammar?

You should be, because poor grammar can knock you completely out of the running with some clients. They’ll simply decide that you’re not a professional and will pass you by.

Some agents think it doesn’t matter. They say that as long as what they write can be understood, no one should care. But that’s the point…

When your grammar is bad, your message is NOT easy to understand. When a possessive word lands in the middle of a sentence where there should be no possessive, it makes your writer stop and wonder what you’re trying to say. The same goes for using “there” when you mean “their,” writing “waist” when you mean “waste,” or making any other mistake that puts a word in a spot where it’s meaning makes no sense.

Then there are mistakes that simply make an educated reader stop and think “That’s wrong.”

Misplaced punctuation when used with quote marks is one of those mistakes. Not every reader knows the correct usage, but those who do will think less of you when you make a mistake.

This one is actually easy to learn because there are few exceptions to remember.

The rules are posted here on my Active Rain Blog. 

Do you know the rules for apostrophes?

Since I mentioned seeing possessives where they don’t belong, I might as well mention the proper use of apostrophes. They do have several uses, as I explain here on Active Rain. 

Forming plurals is NOT one of those uses, unless you’re writing something that would be misunderstood without it. For instance, the plural of “I” is “I’s” – not “Is.”

The plural of Realtor, however, is Realtors – NOT Realtor’s. “Realtor’s” is a possessive and HAS to be followed by something belonging to that Realtor. (Realtor’s car, Realtor’s listing, Realtor’s grammar)

Because good grammar is so important to your success as a real estate agent, I write a lot of grammar posts. If you need a refresher course on some points of grammar, come here to see if there’s a blog post covering the topic. If not, Google Grammar Girl and ask her.

Remember, the words you write are often the very first impression a potential client has of you.

So write them carefully.

Filed Under: real estate grammar Tagged With: grammar tips, how to use apostrophes, real estate marketing grammar, real estate self promotion, real estate writing

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

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