The fastest route to capturing expired listings!
While other agents are trying to decide what to say to those expired listing prospects, your letters can already be in their hands…
Better yet, your letters will show them that you not only can find the probable reason why their house didn’t sell, you know what to do about it.
Plenty of agents contact the owners of expired listings, hoping to catch them at that moment when they’re searching for someone new. But very few send a series of letters designed to build their credibility and explain the reasons why homes expire off the market unsold.
Instead, they send one letter asking for the listing and quit – allowing those homeowners to forget them.
Marketing experts agree that it takes more than one contact to entice a new prospect into calling you, and that’s why I wrote the Expired Listing Letters.
The Expired Listing 4-Letter Set consists of letters designed to show your prospects probable reasons why their home didn’t sell,while they showcase your expertise.
Letter #1 outlines the 3 components necessary to receiving a purchase offer:
Letter #2 discusses presentation, including the need for de-cluttering and staging.
Letter #3 explains marketing, and the fact that hanging a sign and entering a listing in the MLS is simply not good enough.
Letter #4 talks about negotiation, and introduces the final component of a successful sale: follow through.
In response to 2021’s Hot Real Estate Market…
I have added “hot market versions” of letters #1 and 4.
Special Reports Get Attention
So of course we have one ready for you.
This is a 2 page document entitled Why Didn’t My Home Sell?, and it gives a general over-view of what can go wrong, and why.
This report’s purpose is two fold:
- To point out where their last agent may have fallen down and assure the sellers that you won’t make those same mistakes.
- To subtly point out the role the seller probably paid – either through wrong pricing or poor presentation.
To further assist you, I’ve included a seller checklist.
This 3-page document is a list of things sellers need to do to get the house ready for market. Then it goes into what to do when the house is being shown. Hopefully, sellers who have overlooked some of the advice contained on these pages will see themselves and make corrections in their behavior.
Being gently presented with the fact that the failure may rest on his or her own shoulders could offend the seller, but if that’s the case, you’re better off without that listing.
After all, you don’t need to waste your time with a seller who believes that a “decent agent” should be able to bring him a price that’s 30% over market value for a house that hasn’t been cleaned in 6 years. (Oh yes, I’ve seen those!)
The special report and the seller’s checklist are ready for you to copy into your own letterhead or email program… all you have to do is add your contact information.
Now you can have all 4 letters, plus the special report and sellers checklist, delivered today, for only $39.
… and all you have to do to use them is copy them to your letterhead or your email message, add your personal contact information, and send.
With these pre-written letters, you’ll finally have a quick and easy way to prospect for expired listings.
Of course, you could write these letters yourself, but the hours it would take to write and polish them should probably be spent face-to-face with clients.
If you want to send more than 4 Expired Listing Letters…
We also have an expanded Expired Listing Letter set, complete with 10 letters plus both the Special Report and a Seller’s Checklist. This set is perfect to set up in an auto responder, with the special report as your web visitor’s gift for opting in to receive the other letters.
And, if multi-family listings are what you want, choose my Expired Multi-family Listing Letters.
More than 40 other letter sets are available at my real estate prospecting letter page. If you don’t see the one you need, get in touch. I might create it, just for you!
Here’s to your prosperity,
P.S. Of course your purchase is guaranteed. If you purchase any of my letters and are not completely satisfied, all you have to do is contact me for a full refund.
Graphic courtesy of Stuart Miles @ freedigitalphotos.net