Real estate self-promotion: Always make it easy for your prospects.
When you write to a specific prospect, or even send a newsletter to many prospects, you might invite them to visit you here on Active Rain or to connect with you on Facebook, Twitter, LinkedIn, etc.
You’re hoping to make a good connection, get better acquainted, and let those folks grow to like and trust you through the things you post.
Asking clients to connect in social media is a fine idea. So – make it easy for them!
I can’t tell you how many times I’ve read “Connect with me on Facebook” (or any other site), when the writer expected me to somehow find them there. Even friends write things like “Check out the picture I just posted on Facebook” and expect that I’ll somehow find it.
When it’s a client or a prospective client, I usually make the effort. Sometimes I’m successful and sometimes not. I’ve looked up names that I thought were unique, only to find that there are a dozen or two people on Facebook or LinkedIn with that same name. Even if I try to sort by occupation I’m likely to come up with more than one.
All I accomplished was to waste time that could have been used more productively.
When it’s someone who wants me to become their client… there’s not a chance that I’ll make that effort. I’ve got way too many other things to do with my time.
So – my point: When you ask your prospects, past clients, and those in your sphere of influence to visit you on Active Rain or any other site, give them the link! If you’re sending printed material, give them the exact URL.
It only takes a few seconds to add those links to your messages, and it will likely mean the difference between having your invitation to visit accepted – or ignored.
Image courtesy of renjith krishnan / FreeDigitalPhotos.net
