Real Estate Team Bios – 3 Essential Elements
Effective real estate team bios perform three essential functions. They:
#1: Reveal your real estate team structure
As you know Real Estate Teams are set up in a variety of ways.
In some teams, the members operate independently, but are there to help each other and to take up the slack when one of the members is ill or on vacation. Perhaps they share a marketing person or a transaction coordinator, but they each interact with their own clients from start to finish.
Some teams are groups that have divided up the territory, so each is an expert in one area of the city or county. Or – they are divided along areas of expertise. One member might focus on short sales, another on helping divorcing clients, and another on senior relocation or first time buyers.
These team members refer leads back and forth in order for each client to have expert representation. Again, each acts independently, although they may be there to assist other members when needed. They may or may not share support staff.
Some teams, especially 2-member teams, act in concert. They attend listing presentations as a unit and both interact with the client throughout the transaction. They may have support staff that also interacts with clients.
In some teams, different people perform different functions.
One or more members may be listing agents while one or more are buyer agents. Someone else may be in charge of marketing or photography, while someone else is the transaction coordinator and/or the person who sets appointments or attends inspections.
Some teams are set up to support and “work for” the leader.
That leader may take a listing, then turn everything else over to other members of the team.
This concept can be difficult for homeowners who expected to have regular contact with their agent – so the benefits of this system need to be explained. The real estate team bio can introduce them to those other people and give them assurance that when they don’t hear from “their agent” again, it doesn’t mean that they’ve been forgotten.
#2: Show why this team structure is a benefit to your clients
Each real estate team structure offers both benefits and what some prospective clients may see as drawbacks. Effective real estate team bios emphasize the benefits while downplaying the drawbacks.
#3: Reveal your role in the team.
A good real estate team bio will introduce all of the members of the team, present their photos, and link to each of their personal real estate agent bios.If unlicensed personal assistants are part of the team, include them as well.
This is to reassure your clients and let them feel that they’re a bit acquainted with everyone from the team who might be in contact with them. They’ll also know who to call regarding different issues.
For instance, if they know that Suzie Smith oversees home inspections, they’ll know to call her when they have a question.
You need both a team bio and individual bios because:
- Real estate team bios outline the team structure, set the expectations, introduce the team members, and reassure the prospects.
- Individual real estate bios support the team bio and present each member as a “real person” who may have something in common with those prospects.
Remember that prospective clients are looking for reasons to like you and connect with you. Your properly written bio presents those reasons.
No, real estate team bios shouldn’t go into details about each member.
Real estate team bios would be far too lengthy if they introduced all of the team members and detailed their education, areas of expertise, past professions, hobbies, etc.
Yes, it is important to get personal.
Because buying or selling a home involves emotions in addition to dollars, residential real estate sales is an extremely personal business.
Personal real estate bios allow prospective real estate clients to see agents as real people who can be trusted to help them achieve their goals and dreams.
For help writing your real estate agent team bio …
get in touch!
Write me at firstname.lastname@example.org .
I’d love to help you with both your team bio and your individual agent bio.
4-person real estate team image courtesy of stockimages at FreeDigitalPhotos.net
Team with laptop image courtesy of Ambro at FreeDigitalPhotos.net