Do you hire a negotiator to help you help distressed homeowners?
Let Them Know, With
Short Sale Prospecting Letters
that emphasize that value
These short sale letters are almost identical to the original short sale letters, but revised especially for agents who hire a negotiator. (You don’t need both sets.)
For agents in non-recourse states, this set includes an alternate letter #2, then offers paragraph choices in other letters – so you can present a true picture of what homeowners are facing in your state.
All of the letters emphasize the value of selling as a short sale over letting a home go into foreclosure.
YOU are offering a valuable service…
And when you reach out to homeowners in distress, you are very likely saving them from the heartache of trying to sell with the wrong agent.
As you well know, a short sale can help them get a fresh start, but only if it’s done right.
And there’s the problem…
Too many of those distressed homeowners are listing with agents who have no experience in dealing with short sales.
- They don’t know how to properly price a short sale
- They don’t know how to help their sellers get the right paperwork ready.
- They don’t know how to present the short sale to the asset manager.
- They don’t know how to negotiate with that asset manager to get the best outcome for their clients.
- They don’t know how to push just hard enough to get their short sale approved and moving through the system without angering the asset manager and getting it sent to the “ignore” pile.
If you do know how to price and promote a short sale, and if you have an expert negotiator on your team, those homeowners really need you.
But –How can you show them that you offer the help they so desperately need?
Many of those distressed homeowners are inundated with agents calling and writing to say “Me – me – hire me!!” And as you know, a lot of those agents don’t know a Short Sale from a shoe sale. They just want the listing.
The poor homeowners may have heard the horror stories from friends who chose the wrong agent, and they really don’t know who to trust. They may have even tried listing their house and had a bad experience with an agent who let them down. The result is that they don’t know what to do, or where to turn for real help.
Your short sale messages will stand out, because…
Your short sale prospecting letters will offer some advice instead of just asking for the listing. That will set you apart from the crowd and show them that you’re the one they can trust.
Start with short sale letter #1 – which is a short “Special report” that explains their options, and why a short sale might (or might not) be the best solution. Follow that up with 4 more letters that explain the dangers that lurk in foreclosure, and the problem areas that when done incorrectly can destroy their hopes of a short sale:
Reach out to the homeowners who need you.
Order my set of 5 Short Sale prospecting letters right now and have them ready to transfer onto your letterhead or into your autoresponder within minutes.
You can use these real estate letters either way. If you know which homeowners you want to contact, you can put them in the mail, or even hand-deliver them if that’s your style.
But you can ALSO set up an autoresponder on your website, offering the first report and capturing names so you can automatically send the other 3. For some homeowners, getting your information without first calling feels safer – and gives them an opportunity to evaluate you without committing themselves to a personal call.
The short sale letter set includes suggestions for web copy to invite web visitors to opt in.
Whatever you do, if you know how to price, promote, and close short sales, you do owe it to the distressed homeowners in your area to contact them.
Letting them list with an agent who can’t help is simply cruel.
The Short Sale Prospecting Letter Set for Agents Who Use a Negotiator is offered to you today for only $39.
Can you afford not to use it?
If you use a negotiator to assist with your short sales, order now, and spend that hour getting your short sale real estate letters ready to send! If you don’t use a negotiator, you want the original Short Sale Letter set.
Yours for prosperity,