Should Your Real Estate Agent Bio Mention Your Specialty?

If you have a real estate specialty, or niche, then yes, your real estate agent bio should mention it.

Sometimes real estate agents tell me that they don’t want to advertise their niche – or even have a niche – because they’re afraid that they’ll lose business.

But think about that.

When you go looking for a copywriter to help you promote your real estate business, don’t you look for a real estate copywriter? Most do – because they want someone who is familiar with the real estate profession. You want someone with knowledge of what you do and how you do it.

If you were instead selling newsletters about the stock market, you’d look for a writer who had knowledge about the stock market.

Real estate consumers are no different. When they want to buy any kind of real estate, they want to work with someone who has the knowledge to help them make good decisions. A person who sells farmland and has never lived in a city probably wouldn’t be able to tell them much about gated communities or Homeowner Associations – just as the agent who sells condos probably won’t know much about water rights or soil samples.

A person who routinely deals with first time buyers becomes skilled at helping buyers navigate the loan process. Do you think the agent who deals with high-end cash buyers has the same skills?

Letting people know your specialty will draw more people to you – and they’ll be the people you you enjoy most.

To learn more about effective real estate agent bios – also known as profiles or “about me” pages – click here. 

Or, if you’d like to discuss your bio, write me at marte@copybymarte.com.