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You are here: Home / real estate marketing / Sloppy Copy will get you every time

Sloppy Copy will get you every time

January 16, 2017 by Marte Cliff

Never Hit “Send” Without Self-editing

Recently my mail brought a promotion for would-be copywriters. It was all about teaching you to write copy that sells, and how to run a successful copywriting business.

The whole thing was “formulatic.” It had the scarcity – only 20 spots, so act failure stampnow. It attempted to make you want the program by saying “this isn’t for everyone – you have to qualify.” It promised to turn the reader into a money-making copywriter.

There was just one problem. The letter itself was sloppy copy. In the first paragraph, the writer says she’s “rearing to go” to help her readers become successful. Um… I believe that phrase is “raring to go.”

Later on in the letter she uses bullet points, which is a good idea. But the third one doesn’t fit with the first two. They’re supposed to match, remember.

Had the writer spent a few minutes in editing her work, she wouldn’t look so silly. And… she’d probably have a better chance of selling her expertise in telling others how to write good copy.

Never hit “send” until you re-read what you wrote!

Graphic courtesy of Stuart Miles @ freedigitalphotos.net

Filed Under: real estate marketing, real estate writing Tagged With: real estate self promotion, real estate success, real estate writing

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

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