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You are here: Home / real estate self-promotion / Soft Real Estate Self-promotion for the Holidays

Soft Real Estate Self-promotion for the Holidays

December 18, 2018 by Marte Cliff

Tis’ the season to be jolly – and to promote yourself softly.

Here are a few ideas you can use to stay top of mind and bring some Christmas self-promotion smiles to those folks who will buy, sell, or refer others to you in 2019 – or even sooner!

E-Mail: Send your regular weekly real estate e-mail with photos of beautiful light displays – and directions on where to view them in person. You might also include decorating tips, safety tips, and/or a favorite holiday recipe handed down from great-grandma. Or… one you invented yourself!

If your community offers a variety of events for the holidays, send a list of what, where, and when. If you have a photo or two from last year’s event, include it.

If you haven’t been emailing regularly, send a special e-mail that could begin with something like: “You know I love houses, and I love them even more when they’re decorated for the holidays. I hope you enjoy these photos I took last night in the Whatever Subdivision.” Or perhaps “You know I love our city, and I love it even more when the homes are decorated…”

E-mail “Kudos to…” If there’s an organization that has done something wonderful for the community, write to your list and tell them about it. While you’re at it, remember to write to the organization with your praise.

We all get a warm feeling toward those who express appreciation.Christmas greetings

Use your blog and your social media sites to promote giving to your favorite charities and/or to host a holiday contest. Invite your friends to submit their favorite holiday photos or to tell you why their favorite charity deserves your notice. Offer a prize based on the most likes.

Make yourself visible by volunteering at charitable events, and expand your sphere of influence by becoming acquainted with other volunteers. Depending upon what goes on in your community you might volunteer to help wrap donated gifts for kids, to put together food boxes, to walk dogs at an adoption event, or to help with a food drive for the food bank. You could also help deliver meals to the home-bound or serve at a free dinner.

In the week between Christmas and New Year’s send some Wish them joylast-minute tax-saving tips or good advice on getting organized for the New Year.

Take time to make copies of your 2018 clients’ closing statements and send them to them. They’ll need to furnish these to their tax preparer, so save them a little time.

Remember to get personal!

In between working and preparing for your own holiday celebrations, try to make time to share lunch, dinner, or even a cup of coffee or a cocktail with those past clients and members of your sphere whose company you truly enjoy. If it’s all you have time for, make a quick phone call to wish them a joyful holiday or a Happy New Year.

After all, we’re supposed to enjoy this season.

If you like Christmas stories…

My Mom was a gifted story teller. She spent most of her life too busy taking care of other people to put pen to paper and record many of them, but she told wonderful stories to my children as they were growing up.

The story of The Christmas Tree is one that thankfully did get set to paper. I’ve reproduced it here, and I hope you enjoy it.

Until next week, remember that this is the season of joy!

Merry Christmas!

 

Rural Christmas scene courtesy of Multipedia at FreeDigitalPhotos.net

Filed Under: real estate self-promotion Tagged With: real estate self promotion

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Comments

  1. Robert Howell says

    December 20, 2018 at 9:42 am

    Marte,
    Merry Christmas and an awesome 2019 to you and your family as well!

    • martewrites says

      December 23, 2018 at 10:25 am

      Thank you Robert – I wish the same to you and yours.

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