After Thursday’s newsletter, one my favorite copywriting clients wrote to share her method…
She said she has a lot of time on the road, so she makes quick phone calls – never more than a couple of minutes. She might just call to check up and make sure they still love their new house, or she might say something silly like “Have you found all your light switches yet?”
She does the same with emails – just a short note that lets those folks know she’s thinking about them.
What could YOU say that would be short, sweet, and personal?
How about “I was just thinking about you and remembering the time that we…” Then insert something that happened that you’ll both remember – it could be something funny, something pleasant, or even something scary. 
“…. the time that seller came to the door naked,” or “…the time we tried to see that house on Maple Street and never could find the lock box.”
End with “It still makes me laugh,” or even “You were so cool about it, and I was so frustrated.”
If you keep track of such things, you could say “I see your daughter’s basketball team won Friday night. Please give her my congratulations!”
How about “Is that puppy still trying to redecorate your house with toilet paper confetti?”
Do those messages ask for business?
No, they don’t. Instead they help you build relationships that can lead to more business, and more referrals. They let your contacts know that you think of them as something more than the means to a paycheck.
