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You are here: Home / real estate marketing / Staying in touch with past clients and your sphere of influence doesn’t need to be difficult

Staying in touch with past clients and your sphere of influence doesn’t need to be difficult

August 23, 2014 by Marte Cliff

After Thursday’s newsletter, one my favorite copywriting clients wrote to share her method… 

She said she has a lot of time on the road, so she makes quick phone calls – never more than a couple of minutes. She might just call to check up and make sure they still love their new house, or she might say something silly like “Have you found all your light switches yet?”

She does the same with emails – just a short note that lets those folks know she’s thinking about them.

What could YOU say that would be short, sweet, and personal? 

How about “I was just thinking about you and remembering the time that we…” Then insert something that happened that you’ll both remember – it could be something funny, something pleasant, or even something scary. 

“…. the time that seller came to the door naked,” or “…the time we tried to see that house on Maple Street and never could find the lock box.”

End with “It still makes me laugh,” or even “You were so cool about it, and I was so frustrated.”

If you keep track of such things, you could say “I see your daughter’s basketball team won Friday night. Please give her my congratulations!”

How about “Is that puppy still trying to redecorate your house with toilet paper confetti?”

Do those messages ask for business?

No, they don’t. Instead they help you build relationships that can lead to more business, and more referrals. They let your contacts know that you think of them as something more than the means to a paycheck.

 

Filed Under: real estate marketing, real estate self-promotion, real estate success Tagged With: real estate marketing, real estate self promotion, real estate success

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

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