You’ve got a territory – or you’ve been working on developing a territory – but now there’s another agent or two moving in on your farm area. They’re marketing to “your” homeowners. What should you do? The first impulse might be to “go political” and tear down the competition – but that would not be […]
Content Marketing Isn’t New!
Today everyone seems to be talking about content marketing as if it were a brand new concept, just discovered as the way to reach new customers and build brand recognition. That simply isn’t so. At least two companies were using content marketing in the late 1800’s. Dr. Oetker: In 1891, Dr. August Oetker, working at […]