Email is fast and convenient, but it’s also scary. Not only can it live virtually forever, it can be forwarded on – and on – and on. That’s why we all need to be careful not to make crucial mistakes when writing to clients, prospective clients, past clients, and any of the other professionals who […]
Do You and Your Prospects Speak the Same Language?
You might all speak English, but if you speak “text” and your prospects don’t – you may be losing them to confusion. As more and more people are texting, those acronyms and other abbreviated forms of communication are slipping more and more into email messages, blogs, and even newspaper articles! But are you SURE everyone […]
This Marketing Effort is So Sad…
Do you ever feel pity for the people who are trying to earn your business? I do. Not long ago a message arrived that begin “We are trying to reach people who need website design services.” It went on to apologize if the message has reached me in error – and to beg me not to […]