Should Your Real Estate Agent Bio Mention Your Specialty? If you have a real estate specialty, or niche, then yes, absolutely, your real estate agent bio should mention it. Sometimes real estate agents tell me that they don’t want to advertise their niche – or even have a niche – because they’re afraid that they’ll lose […]
It May Be Time To Update Your Website
Getting your website up and running feels like a major accomplishment, especially if you’ve created multiple pages with good content for your clients and customers. Once you’ve finished you breathe a sigh of relief and think “There, that’s done.” But time flies, and if that site has been up more than a few months, it’s […]
Do you let your prospects know who you really are?
Do you let your prospects and clients know who you really are, or do you hide behind a professional mask? In reading real estate websites and “about me” pages, it’s clear to see that plenty of agents are hiding. Their names and photos are there, but “who they are” is missing. They list their experience […]
Can AI take the place of a human copywriter?
Can AI replace a human copywriter? Yes, perhaps, in some cases. It’s extremely good at some things. I love it for doing research on some topics. If you only need to convey facts, it should be your go-go. And, if you’re a good writer, you could use AI’s information to add interesting and informative details […]
Can your bio give you an edge?
First… do people really read agent bios? Yes, people do read agent bios. They also read profiles of other service providers and business owners. The crazier our world gets, the more consumers want to know something about the people they do business with. Studies show that the “about” page is the 3rd-most read page on […]
Effective agent bios aren’t about the agent..
Whether you call it your “about me” page, your profile, or your agent bio, it’s the one page on your website that is all about you. And yet… effective agent bios, really aren’t all about the agent. What ARE effective agent bios? You may have a different definition, but in my book, an effective agent […]
Yes, your agent profile is important
Whether you call it your agent profile, or your agent bio or biography, it is important. It may not be the most read page on your website, but it is read by people who are thinking of hiring you. And they are, after all, your most important visitors. Prospective real estate clients read your agent […]
Why are most real estate agent bios written in the 3rd person?
Why are most real estate agent bios written in the 3rd person? A good question, and one that agents often ask when I begin their bios. Most Real Estate Agent bios are probably written in the 3rd person because it seems less self-centered. A narrative written about you sounds somehow “softer” than a page filled […]
For a More Appealing Agent Bio, Remove the I’s
Your “about me” page – also known as your profile, or agent bio, is supposed to be about you. It’s the only page on your entire website that should be about you. This is where you can brag a little about your expertise, tell what you have to offer, and share some insight into who […]
Is Your Real Estate Agent Bio Important?
Yes, of course your real estate agent bio is important. It gives potential clients a look at who you really are as a person as well as who you are as an agent. It helps prospects decide between one agent and another based on the personality and the philosophy they see in the bio. If you […]