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Yes, your agent profile is important

July 27, 2020 by Marte Cliff

Whether you call it your agent profile, or your agent bio or biography, it is important. It may not be the most read page on your website, but it is read by people who are thinking of hiring you. And they are, after all, your most important visitors. Prospective real estate clients read your agent […]

Filed Under: real estate self-promotion Tagged With: real estate agent bio, real estate agent profile

Advance your real estate career while stuck at home

March 31, 2020 by Marte Cliff

Can you advance your real estate career when you can’t get out and about? Sure you can. You may or may not be stuck in the house – different rules are in place in different communities. Regardless, your activities have slowed down as you, your clients, and your prospects try to observe social distancing. For […]

Filed Under: real estate success strategies Tagged With: real estate agent bio, real estate blogging, real estate website

Why are most real estate agent bios written in the 3rd person?

October 15, 2016 by Marte Cliff

Why are most real estate agent bios written in the 3rd person? A good question, and one that agents often ask when I begin their bios. Most Real Estate Agent bios are probably written in the 3rd person because it seems less self-centered. A narrative written about you sounds somehow “softer” than a page filled […]

Filed Under: real estate agent bio, real estate self-promotion Tagged With: real estate agent bio, real estate self promotion

Do you let your prospects know who you really are?

September 11, 2016 by Marte Cliff

read your own about pages annually

Do you let your prospects and clients know who you really are, or do you hide behind a professional mask? In reading real estate websites and “about me” pages, it’s clear to see that plenty of agents are hiding. Their names and photos are there, but “who they are” is missing. They list their experience […]

Filed Under: real estate agent bio, real estate success Tagged With: real estate agent bio, real estate success

Should Your Real Estate Agent Bio Mention Your Specialty?

July 2, 2016 by Marte Cliff

farm land

Should Your Real Estate Agent Bio Mention Your Specialty? If you have a real estate specialty, or niche, then yes, your real estate agent bio should mention it. Sometimes real estate agents tell me that they don’t want to advertise their niche – or even have a niche – because they’re afraid that they’ll lose business. […]

Filed Under: real estate agent bio, real estate self-promotion Tagged With: real estate agent bio, real estate self promotion

A Guide to Success When Having a New Bio Written

August 24, 2015 by Marte Cliff

Whether you’re a new agent needing a real estate bio for the first time or a seasoned agent whose bio is out-of-date, you need to take a little time to think about the information that goes into it. Some agents use only dry facts that include schooling, designations, and the territory where they work. Some […]

Filed Under: real estate agent bio, real estate self-promotion Tagged With: real estate agent bio, real estate self promotion

For a More Appealing Agent Bio, Remove the I’s

May 20, 2015 by Marte Cliff

Your “about me” page – also known as your profile, or agent bio, is supposed to be about you. It’s the only page on your entire website that should be about you. This is where you can brag a little about your expertise, tell what you have to offer, and share some insight into who […]

Filed Under: real estate agent bio, real estate self-promotion Tagged With: real estate agent bio, real estate self-promotion

Is Your Real Estate Agent Bio Important?

November 8, 2014 by Marte Cliff

Yes, of course your real estate agent bio is important. It gives potential clients a look at who you really are as a person as well as who you are as an agent. It helps prospects decide between one agent and another based on the personality and the philosophy they see in the bio. If you […]

Filed Under: real estate agent bio, real estate self-promotion Tagged With: real estate agent bio, real estate self-promotion

When You Need a Real Estate Agent Bio, Ask the Right Questions

June 3, 2014 by Marte Cliff

Your real estate agent bio is one of the most important documents you’ll ever write or have written. It presents the image you want the world to see. It showcases your expertise and abilities while letting your personality shine through. It gives potential clients reasons to like you, trust you, and even identify with you. […]

Filed Under: real estate agent bio, real estate self-promotion, real estate writing Tagged With: real estate agent bio, real estate self promotion, real estate writer

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