First, my definition of real estate agent success: I believe that you can claim real, lasting success once the bulk of your clients come from referrals and repeat business. You can definitely be financially successful before that happens, but constantly attracting new clients does require a great deal of marketing. That said, a few years […]
Real estate marketing – how much is too much?
There’s an old saying in sales: “Always be marketing.” And that’s what you need to do if you want to build a solid career and income in real estate sales. Further, if you want to succeed, your real estate marketing must go in several directions. You must market your services in general. Unless you’ve decided […]
Avoid showing bias in real estate
Showing bias in real estate can destroy your reputation, and with it, your career. But why am I telling you. You wouldn’t show bias anyway, would you? You’re always careful not to discriminate, and not to say anything that could be considered discriminating – even when answering a client’s questions could be helpful to them. […]
New real estate agents – if you are one or remember being one…
If you know (or knew) what to do in those first weeks as a new real estate agent, you are among the lucky few. Most of us who remember those days remember thinking “Now what?” We didn’t yet know just how much we didn’t yet know, but we knew we needed to get started – […]
Effective agent bios aren’t about the agent..
Whether you call it your “about me” page, your profile, or your agent bio, it’s the one page on your website that is all about you. And yet… effective agent bios, really aren’t all about the agent. What ARE effective agent bios? You may have a different definition, but in my book, an effective agent […]
Grow your real estate career with gratitude
Gratitude can help you grow your real estate career in two ways – one that’s personal and the other that’s professional. So first, the personal side… Feeling good mentally and physically will help grow your real estate career. Expressing gratitude has both mental and physical benefits. According to the Mayo Clinic Health System“, feeling thankful […]
When and why people need human copywriters
Chat GPT has everyone excited these days – and some of them are thinking there’s no more need for human copywriters. You now have artificial intelligence at your fingertips – do you really need human copywriters? If artificial intelligence can write anything and everything, including HTML code, why bother with human copywriters? Because while artificial […]
Community pages and blogging = more clients
Adding community pages and blogging about the communities you serve will identify you as an expert. And what buyer or seller wouldn’t prefer to work with an expert in his or her chosen community? Community pages serve two important purposes. First, they help would-be buyers decide where they want to live! When I write a […]
Are you burning your real estate bridges?
Are you burning your real estate bridges? Hopefully you don’t burn many of them, because at some time in the future, one (or many) of them might be very profitable! Are you burning real estate bridges by dropping people from your list because they don’t take action quickly? Are you assuming that if they’re not […]
Real estate mind-share is a key to success
As you know, there are several keys to long-term success. Real estate mind-share is just one of them, but an important one. Your real estate website is important, and it should be jammed full of useful information. However, it is limited in one important way. That is, that people generally don’t start looking at real […]