How many times has a buyer or seller asked you a question that was legally outside of your field of expertise? More importantly, how many times did you answer one of those questions without thinking about the liability? Always Avoid the Unauthorized Practice of Law As an agent, you’ve been schooled in real estate law, […]
Practice gratitude every day
This is an article I first wrote at Thanksgiving time a few years ago. But considering all things, it seems even more important today. We set aside one day a year to give thanks. Then, all too often, we forget about it the rest of the time. Isn’t that silly? If you practice gratitude every […]
I chatted with ChatGPT about real estate, and I learned…
Yes, it does feel a bit strange to chat with a machine, but… I guess that’s today’s reality! I wanted to know how AI chooses the agents it recommends to buyers and sellers who are searching for specific assistance. So I asked. Before I get into what ChatGPT had to say, I have to ask […]
Increase your share of the real estate market…
Are you satisfied with your current share of the real estate market? If not, now is a very good time to increase your share of the real estate market by examining what you’re doing to attract business. If you’re spending time and money without the results you want, it could be time to make adjustments. […]
Real Estate Expectations are Crucial
Real estate expectations have a huge impact on outcomes, both for you as agents and for your clients. Let’s begin at the beginning, back to when you first decided to become an agent. Were your real estate expectations reasonable, or did you think real estate would be an easy job that would instantly give you […]
Can you rely on social media to bring you new real estate clients?
The original version of this article appeared 2 1/2 years ago. While the impact of social media has not changed, other things have – such as the advent of “Becoming the Answer” to AI inquiries. It’s an exciting new world – and one in which YOU can leapfrog over the mega-sites! Can you or should […]
How to create a unique real estate agent bio
You’ve heard that your agent bio is important. And it is. But a clone won’t do the job. If you want to attract clients, yours must be a unique real estate agent bio. What is a unique real estate agent bio? It’s a bio that could not be used for any other agent, because it […]
The problem with real estate prospecting letters
You know I believe in real estate prospecting letters, both for direct postal mail and for email continuity campaigns. That’s why I offer a wide variety of letters ready to personalize and send. Agents who use them report back that they work – or they let me know by purchasing more sets. They also hire […]
How to prep for a successful listing presentation
In today’s low-inventory climate, most real estate agents want listings – the more the better. You get them with good leads, combined with a successful listing presentation. First come the leads. How do you get them? In some cases, it’s through prospecting – sending a series of messages that impresses a homeowner, so you are […]
Add understanding to your real estate success toolbox
Your real estate success toolbox is filled with everything from area knowledge, to expertise in negotiating, to skill in writing property descriptions, and much more. If you stop and think about it, you could probably write a long list. Understanding should be on that list. This tool is double-sided. It begins with your understanding of […]
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