Good Marketing Messages are Like Conversations You want people to read your marketing messages, right? Then let your copy be a conversation… Not a lecture, not a demand, not even a blatant advertisement. Before you sit down to write, think about the people you want to reach. Then narrow that down to just one of […]
What do you do with Internet leads?
An agent called one day to ask if I could write an auto-response letter for him to use to put people on hold when he “didn’t feel like” answering his Internet leads. Sure, I could do that, but I didn’t recommend it. After all – how many people are willing to be put on hold? […]
For real estate client contentment – communication is key
Last week Bob Stewart of Active Rain announced a new contest in which he invited members to share their process – what they do for each of their clients. He also challenged members to think about how well they communicate that process to the clients. As an example of a process that works, he related […]
An old-fashioned new idea for closing gifts
Have you ever considered giving your clients board games as a closing gift? Sounds a little crazy in this day of digital everything, but as it turns out, it’s not crazy at all. According to a segment on NBC news, in 2014 sales of board games increased 10 percent – up to 1 1/2 Billion dollars. […]
Too many clicks = lost prospects
One of the basic rules in marketing is to make it easy for your prospects to deal with you. Whether you’re writing articles that will showcase your expertise or offering a product, if it isn’t easy, you’re losing prospects. Just today I received notice of a LinkedIn post that sounded interesting. So I clicked to […]
Is that caller a real estate buyer – or a spy?
When you answer an inquiry about one of your listings, how do you know who the caller really is? You don’t. That caller could be a potential seller, wanting to see how you handle inquiries. He or she could be another agent, wanting to see if they can learn anything you might tell a potential […]