Adding community pages and blogging about the communities you serve will identify you as an expert. And what buyer or seller wouldn’t prefer to work with an expert in his or her chosen community? Community pages serve two important purposes. First, they help would-be buyers decide where they want to live! When I write a […]
Realtors: Are you tempted to use AI to write your blog posts?
For the past week or two I’ve been hearing more and more about the wonders of AI (artificial intelligence). Some say you can save time and money by using AI to write your blog posts. As a result of all the chatter, I’ve been looking into it and have listened to a couple of panel […]
8 ways to fill your real estate client pipeline before winter
Are you looking forward to a prosperous fall and winter season – or are you worried because your real estate client pipeline is not yet full? It’s never fun when you can’t look forward and see money coming in, but it’s even worse during the holiday season, when you want to buy gifts, entertain, or […]
Are you in control of your real estate life?
Are you in control of your real estate life, or have you given large chunks of it to others to control? Unless you own your own independent brokerage, you can’t take total control of your real estate life. You’ll have to follow some rules set by your brokerage. If you’re a broker with a franchise, […]
Advance your real estate career while stuck at home
Can you advance your real estate career when you can’t get out and about? Sure you can. You may or may not be stuck in the house – different rules are in place in different communities. Regardless, your activities have slowed down as you, your clients, and your prospects try to observe social distancing. For […]
Do you make this major blogging mistake?
If you do make this blogging mistake, there’s good news: It’s the absolutely easiest mistake to correct. I’m not convinced that anyone actually understands how to please the Google gods, but from what I’ve read, I assume that Google approves of people who share – as in sharing our visitors. Google wants us to include […]
Real Estate Marketing – Avoid Writing a Wall of Words
Your real estate marketing should be an invitation to get to know you, like you, and trust you. So when you write that marketing material, make it an invitation. Don’t turn it into an impenetrable wall of words that no one will try to get through. Add doorways – in the form of breathing space […]
Using the “Wrong Word” in real estate marketing materials hurts in two ways…
Using the wrong word in your real estate marketing materials hurts you in two ways. First, it detracts from your message. Your readers can be going merrily along, absorbing your marketing message and even agreeing with you. Then all of a sudden, there’s a word that doesn’t belong. It doesn’t fit. It doesn’t make sense […]
When are you most creative – morning or evening?
Master marketer Neil Patel brings us some interesting oversight on when we “should” be writing. How do YOU fit in? Courtesy of: Quick Sprout