Today everyone seems to be talking about content marketing as if it were a brand new concept, just discovered as the way to reach new customers and build brand recognition. That simply isn’t so. At least two companies were using content marketing in the late 1800’s. Dr. Oetker: In 1891, Dr. August Oetker, working at […]
Would You Say That Word in Front of Your Grandmother?
Would You Say That Word in Front of Your Grandmother? Not long ago my son sent me a link to a good article about finding who your customers are and writing specifically to them. I enjoyed it, right down to the next to last paragraph, when the writer threw in my least favorite four-letter word. For […]
If you want prospects to read your marketing materials…
… make it easy. Whether you’re writing a real estate prospecting letter, a newsletter, a postcard, or a web page, the first rule is “Make it easy to read.” It won’t matter if your words are brilliant – if you make it difficult, people will never get your message because they simply won’t read it. How […]
Are your real estate blog posts serving their purpose?
To answer that question, you first have to determine your purpose. Conventional wisdom once said a blog post must be 200 words to be noticed by Google and the other search engines. Then it went to 300 – then 400 or 500. Most warned against getting any more long-winded because people stop reading. And now… […]