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What do you think when you see a sign that says: “Big sale on Banana’s?”

August 9, 2020 by Marte Cliff

Do you wonder about the price of bananas? Do you cringe at the misspelling? Or does your mind come up with a sarcastic thought like “Banana’s what is on sale? What does a banana own?” (Yes, that would be me.) It’s been a long while since I’ve harped about grammar and word usage, but the […]

Filed Under: real estate grammar Tagged With: real estate grammar

Marketing fail: Anatomy of a terrible prospecting letter

October 11, 2019 by Marte Cliff

this letter was a marketing fail

This has been my week for receiving lame promotions. Yesterday it was a prospecting letter that’s a true marketing fail. I have to give this woman credit just for trying, because so few in our area bother with prospecting, but… Oh boy what a mess her letter is. I was sorely tempted to write and […]

Filed Under: real estate prospecting Tagged With: real estate grammar, real estate writing

When the words they read are a prospect’s first impression of you…

November 13, 2018 by Marte Cliff

Never begin real estate prospecting letters with "I"

The words you use in a blog post, on a web page, in an email, or in a prospecting letter are often the first impression your prospect has of you. As such, they’re important. Among other things, they tell that prospect whether you’re a professional; whether you’re a likeable person; whether you might be someone […]

Filed Under: real estate writing Tagged With: real estate grammar, real estate success

Clarity in communication – do you make these mistakes with commas?

October 16, 2018 by Marte Cliff

aim your marketing at people who have just decided to move

The comma. It’s just a tiny little squiggle amid the words that convey your marketing messages, your instructions, your requests, and even your declarations of love. And yet, as tiny as it is, it has an important purpose. A comma, or the lack of one, can change the meaning of your words and lead either […]

Filed Under: real estate grammar, real estate writing Tagged With: real estat writing, real estate grammar

More mistakes that can destroy your marketing message

December 18, 2017 by Marte Cliff

attract a full client pipeline

When you take the time to write – whether it’s a blog post, a web page, a prospecting letter, or a simple email to a client – you want people to read it. Most copywriting gurus will tell you that the purpose of the headline is to get people to read the first sentence. The […]

Filed Under: real estate grammar, real estate marketing, real estate success Tagged With: real estate grammar, real estate marketing, real estate success

Real estate’s most commonly seen grammar errors

December 18, 2017 by Marte Cliff

Do you ever wonder why some word usage mistakes are so common in real estate blog posts? I’m beginning to think that it’s because people see these errors so often they begin to believe they’re correct. Meanwhile, those mis-used words can destroy your message – and even cause clients and would-be clients to think less […]

Filed Under: real estate grammar Tagged With: real estate grammar

Do you want to lose a potential client because you have bad manners?

October 29, 2017 by Marte Cliff

children

Or… do you want to lose a potential client because your blog posts and spoken words show you don’t know the basic rules of grammar? I didn’t think so. I’m being picky again… Sorry, but I do think some potential clients might cross an agent off their list for breaking these basic rules of etiquette […]

Filed Under: real estate grammar, real estate success Tagged With: real estate etiquette, real estate grammar, real estate success

Beware: Don’t believe all the advice you read

October 24, 2016 by Marte Cliff

Not All Marketing Advice is Good Advice A few years ago a writer had to convince an editor that their words were valid before they went into print. Even then, some of what we read was not good advice. Now that anyone can have a website and/or a blog, there’s not even an editor to […]

Filed Under: real estate grammar, real estate marketing, real estate success Tagged With: real estate grammar, real estate marketing, real estate success

In Marketing, Conversational Grammar is Good – Bad Grammar is … Not

October 23, 2016 by Marte Cliff

Not long ago I received a series of emails from someone whose name is well known as a marketer of “how to make money on line” programs. Once again, he was promising the sun, moon, and stars to anyone who signed up for his latest and greatest. I have no idea why I read the first […]

Filed Under: real estate grammar Tagged With: real estate grammar

“Too much also”

October 11, 2016 by Marte Cliff

Several times lately I’ve seen a silly error in blog posts and emails. It’s one that makes the writer look like perhaps he or she lost the train of thought, or maybe did a re-write and forgot to remove something. But, perhaps that’s not it, because I hear the same thing over the phone – […]

Filed Under: real estate grammar, real estate word choices Tagged With: real estate grammar, real estate word choices

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