For starters, sending promotional mail through LinkedIn to a mass audience pretty much labels a person as a spammer, but in this case, it gets worse. The person who mailed me today sent a message that began: “This could be the perfect business opportunity that fits what ever else your doing!” If the person doesn’t […]
Taking your grammar seriously…
Today’s email led me to a blog post filled with grammar errors that made me cringe from start to finish. First was: “We take our responsibility serious.” Ummm… no. You can’t do that. Serious is an adjective. It has to modify a noun, as it “This is a serious post about a serious subject.” If […]
Why using ALL CAPS is a poor idea…
In an email or on a web page, capitalized letters are characterized as SHOUTING! And well they should be. When we capitalize, bold, italicize, or underline something in a sentence, we do it for emphasis. We want people who are reading to “hear” some words with more emphasis or volume, just as if we were […]
Real estate marketing: Choose parallel language
Have you ever read a list of features or services in a real estate marketing piece and felt slightly confused? The information was all there, but something about it made it seem not quite right. More than likely, it was because the writer failed to use parallel language. OK – what the heck is parallel […]