Copy By Marte

Professional Real Estate Copywriter

Real Estate Copyrighting

Use New Listings to Generate More New Listings

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“Just Listed” cards inform neighbors of new offerings in hopes of finding a buyer among their friends and family members. Unfortunately, not all spend the time or money to send them. That’s a shame, because they can do that and so much more. In fact, every new listing can be used to generate more new […]

How to address objections in real estate

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You know real estate clients will have objections. You also know they might or might not voice their objections out loud. In many cases, however, you know what at least some of those objections will be. That gives you the opportunity to address them before they become insurmountable. Years ago, I read an article about […]

Establish yourself as the real estate expert in your community

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Another way to establish yourself as a real estate expert in your community… Attend meetings of the Planning & Zoning Commission and the City Council. Here’s why it will help: First, being there and hearing what’s going on will give you an inside track on what’s happening or about to happen in your community. You […]

I chatted with ChatGPT about real estate, and I learned…

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Yes, it does feel a bit strange to chat with a machine, but… I guess that’s today’s reality!   I wanted to know how AI chooses the agents it recommends to buyers and sellers who are searching for specific assistance. So I asked. Before I get into what ChatGPT had to say, I have to ask […]

Why good prospecting letters never begin with “I”

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Good prospecting letters never begin with “I” or “We,” and there’s a very good reason why. It isn’t because it sounds a bit rude and self centered, although it does. It’s because of a fact which many of us would rather not believe. That fact is that our readers really don’t care about us. What […]

Increase your share of the real estate market…

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Are you satisfied with your current share of the real estate market? If not, now is a very good time to increase your share of the real estate market by examining what you’re doing to attract business. If you’re spending time and money without the results you want, it could be time to make adjustments. […]

How often should you send drip marketing messages?

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Drip marketing is a tried and true method of staying top of mind with prospects you hope to turn into clients. But how often should you send drip marketing messages. How much is too much? How much is not enough? Agents who purchase my pre-written real estate prospecting letters do sometimes write or call me […]