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When and why people need human copywriters

May 8, 2023 by Marte Cliff

Chat GPT can brainstorm with human copywriters

Chat GPT has everyone excited these days – and some of them are thinking there’s no more need for human copywriters. You now have artificial intelligence at your fingertips – do you really need human copywriters? If artificial intelligence can write anything and everything, including HTML code, why bother with human copywriters? Because while artificial […]

Filed Under: real estate writing Tagged With: real estate best practices, real estate marketing

Do you need a real estate resume’ or a bio?

April 11, 2023 by Marte Cliff

real estate resume

Every now and then someone writes to ask if I can write their real estate resume’. The answer is yes, of course. But then I seek to find out whether they really need a resume’ or a bio. There is a decided difference. One is factual and dry. The other is factual, but conversational and […]

Filed Under: real estate lead generation Tagged With: real estate marketing

7 reasons to read your real estate agent bio today.

March 20, 2023 by Marte Cliff

is your bio boring?

You really should take a few minutes to read your own real estate agent bio today. And then you should do it again every few months. Research shows that the “about” page is one of the 3 most visited pages on a real estate agent’s website. The top 3 are the home page, the property […]

Filed Under: real estate success strategies Tagged With: real estate marketing

Real estate pros can thrive in this chaotic economy

November 8, 2022 by Marte Cliff

Some homeowners move to be near family

Can real estate pros thrive when the economy is in a mess? When extreme inflation and rising mortgage interest rates are causing an upheaval in the real estate market? I learned last week that in the space of just a couple of months, the Phoenix market flipped from a sellers market to being a buyers […]

Filed Under: real estate success strategies Tagged With: real estate best practices, real estate marketing, real estate prospecting

Reaching out to real estate prospects the right way

June 6, 2022 by Marte Cliff

send good advice

Last week’s message was about following a few simple rules when reaching out to real estate prospects. This week has to do with the content of your letters. You know that I believe reaching out to real estate prospects – whether by email or postal mail – is a wise idea. It keeps you top […]

Filed Under: real estate prospecting Tagged With: real estate marketing

Real Estate Self-Promotion – do a few things well

June 29, 2021 by Marte Cliff

create a strategy for your real estate marketing

Before you became an agent, you might not have realized that real estate marketing would play such a large part in your new career. But there it is. And marketing your listings is the easy part! Real Estate self-promotion is the more difficult part of real estate marketing This is partially true because there are […]

Filed Under: real estate self-promotion Tagged With: real estate marketing, real estate self promotion

The many faces of real estate lead generation

April 13, 2021 by Marte Cliff

Real estate lead generation is a task you can’t ignore if you plan to earn a good income as agent – or even as an investor. So where do you / can you get those leads? Let’s look at the many ways. You can: Purchase them Place ads in magazines and newspapers Place ads on […]

Filed Under: real estate lead generation Tagged With: real estate best practices, real estate marketing

You’re not really selling real estate

May 27, 2020 by Marte Cliff

Your job title and even your broker might lead you to believe that you’re selling real estate, but that really isn’t so. While you do help people transfer ownership of homes and other properties, you’re selling far more. Stop and think about it. First, you’re selling your services – which means you’re selling yourself. You’re […]

Filed Under: real estate success strategies Tagged With: real estate marketing, real estate self promotion

Get ready for early success in 2020

December 11, 2019 by Marte Cliff

In just 3 weeks the holiday season will be over. Will you be ready for early success in 2020? For the last couple of weeks I’ve been urging you to keep prospecting so you can stay 3 steps ahead of the agents who have been goofing off since early November. I hope you’re still prospecting […]

Filed Under: real estate success strategies Tagged With: real estate best practices, real estate marketing

Keep Marketing in December for 2020 Sales!

December 4, 2019 by Marte Cliff

indulge in a favorite hobby

It can sometimes feel like a waste of time to keep marketing in December, but it’s not. All those listing and/or buyer leads you’ve been working on may seem to have vanished. And of course, some of them have – at least temporarily. In addition, the agents and others that you want to contact may […]

Filed Under: real estate success strategies Tagged With: real estate marketing

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