If you want to communicate with real estate prospects, you must ensure that you are speaking a language they comprehend. You might all speak English, but if you speak “text” or “real estate,” and your prospects don’t, your words may simply confuse. As more and more people are texting, those texting abbreviations are slipping more […]
Real estate promotion in 2023
Do we need to make adjustments to our promotional content in 2023? I keep reading that things have changed. Consumers have become more skeptical and almost numbed to most sales pitches. People have never wanted to be “sold,” but today we are more likely than ever to turn away from a blatant sales pitch. Therefore, […]
When and why people need human copywriters
Chat GPT has everyone excited these days – and some of them are thinking there’s no more need for human copywriters. You now have artificial intelligence at your fingertips – do you really need human copywriters? If artificial intelligence can write anything and everything, including HTML code, why bother with human copywriters? Because while artificial […]
Do you need a real estate resume’ or a bio?
Every now and then someone writes to ask if I can write their real estate resume’. The answer is yes, of course. But then I seek to find out whether they really need a resume’ or a bio. There is a decided difference. One is factual and dry. The other is factual, but conversational and […]
7 reasons to read your real estate agent bio today.
You really should take a few minutes to read your own real estate agent bio today. And then you should do it again every few months. Research shows that the “about” page is one of the 3 most visited pages on a real estate agent’s website. The top 3 are the home page, the property […]
Real estate pros can thrive in this chaotic economy
Can real estate pros thrive when the economy is in a mess? When extreme inflation and rising mortgage interest rates are causing an upheaval in the real estate market? I learned last week that in the space of just a couple of months, the Phoenix market flipped from a sellers market to being a buyers […]
Reaching out to real estate prospects the right way
Last week’s message was about following a few simple rules when reaching out to real estate prospects. This week has to do with the content of your letters. You know that I believe reaching out to real estate prospects – whether by email or postal mail – is a wise idea. It keeps you top […]
Real Estate Self-Promotion – do a few things well
Before you became an agent, you might not have realized that real estate marketing would play such a large part in your new career. But there it is. And marketing your listings is the easy part! Real Estate self-promotion is the more difficult part of real estate marketing This is partially true because there are […]
The many faces of real estate lead generation
Real estate lead generation is a task you can’t ignore if you plan to earn a good income as agent – or even as an investor. So where do you / can you get those leads? Let’s look at the many ways. You can: Purchase them Place ads in magazines and newspapers Place ads on […]
You’re not really selling real estate
Your job title and even your broker might lead you to believe that you’re selling real estate, but that really isn’t so. While you do help people transfer ownership of homes and other properties, you’re selling far more. Stop and think about it. First, you’re selling your services – which means you’re selling yourself. You’re […]