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Real estate pros can thrive in this chaotic economy

November 8, 2022 by Marte Cliff

Some homeowners move to be near family

Can real estate pros thrive when the economy is in a mess? When extreme inflation and rising mortgage interest rates are causing an upheaval in the real estate market? I learned last week that in the space of just a couple of months, the Phoenix market flipped from a sellers market to being a buyers […]

Filed Under: real estate success strategies Tagged With: real estate best practices, real estate marketing, real estate prospecting

Reaching out to real estate prospects the right way

June 6, 2022 by Marte Cliff

send good advice

Last week’s message was about following a few simple rules when reaching out to real estate prospects. This week has to do with the content of your letters. You know that I believe reaching out to real estate prospects – whether by email or postal mail – is a wise idea. It keeps you top […]

Filed Under: real estate prospecting Tagged With: real estate marketing

Real Estate Self-Promotion – do a few things well

June 29, 2021 by Marte Cliff

create a strategy for your real estate marketing

Before you became an agent, you might not have realized that real estate marketing would play such a large part in your new career. But there it is. And marketing your listings is the easy part! Real Estate self-promotion is the more difficult part of real estate marketing This is partially true because there are […]

Filed Under: real estate self-promotion Tagged With: real estate marketing, real estate self promotion

The many faces of real estate lead generation

April 13, 2021 by Marte Cliff

Real estate lead generation is a task you can’t ignore if you plan to earn a good income as agent – or even as an investor. So where do you / can you get those leads? Let’s look at the many ways. You can: Purchase them Place ads in magazines and newspapers Place ads on […]

Filed Under: real estate lead generation Tagged With: real estate best practices, real estate marketing

You’re not really selling real estate

May 27, 2020 by Marte Cliff

Your job title and even your broker might lead you to believe that you’re selling real estate, but that really isn’t so. While you do help people transfer ownership of homes and other properties, you’re selling far more. Stop and think about it. First, you’re selling your services – which means you’re selling yourself. You’re […]

Filed Under: real estate success strategies Tagged With: real estate marketing, real estate self promotion

Get ready for early success in 2020

December 11, 2019 by Marte Cliff

In just 3 weeks the holiday season will be over. Will you be ready for early success in 2020? For the last couple of weeks I’ve been urging you to keep prospecting so you can stay 3 steps ahead of the agents who have been goofing off since early November. I hope you’re still prospecting […]

Filed Under: real estate success strategies Tagged With: real estate best practices, real estate marketing

Keep Marketing in December for 2020 Sales!

December 4, 2019 by Marte Cliff

indulge in a favorite hobby

It can sometimes feel like a waste of time to keep marketing in December, but it’s not. All those listing and/or buyer leads you’ve been working on may seem to have vanished. And of course, some of them have – at least temporarily. In addition, the agents and others that you want to contact may […]

Filed Under: real estate success strategies Tagged With: real estate marketing

The Holiday Home Selling Season is Here!

November 12, 2019 by Marte Cliff

agent missing the holiday home selling season

If you’re thinking of slowing down from now through January 1, think twice. There really is a holiday home selling season and you might as well be the one doing the selling. Plenty of agents shut down during the holiday home selling season. For all of the 19 years that I was an agent, I […]

Filed Under: real estate success strategies Tagged With: real estate marketing, real estate self promotion

Do you suffer from sunk cost fallacy?

August 7, 2019 by Marte Cliff

do you photograph a mess?

Chances are, you either suffer from sunk cost fallacy right now, or you have at some time. What the heck is it? Sunk cost fallacy is a debilitating condition that causes you to keep throwing good money after bad. You know you have it when you… Keep advertising a listing owned by people who: • […]

Filed Under: real estate best practices Tagged With: real estate marketing

7 Habits of Successful Real Estate Agents

July 31, 2019 by Marte Cliff

Smile when you make a phone call!

Do you count yourself among the successful real estate agents in your community? Success is in the eye of the beholder, but for many it hinges on having a good income. If you haven’t quite gotten there – or if you’re there but agree with Joe Vitale when he says “I have all I need; […]

Filed Under: real estate success strategies Tagged With: real estate best practices, real estate marketing, real estate prospecting, real estate self promotion

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