Does the Golden Rule apply to marketing? I think so! Marketers everywhere worry about what will appeal to their prospects. What will make them say “Yes” to an offer or entice them to pick up the phone and call for an appointment. And in their efforts, many of them take chances on marketing promotions that […]
Promote Yourself by Promoting Your Community
Why do people visit your website? Is it because: They’re trying to choose a community and want to know which will best suit them? They’re looking for the perfect home in the community they’ve already chosen? They’re thinking of listing and want to take a look at their competition. Different people have different reasons, but […]
Pre-loading your autoresponder messages – watch the timing!
Yesterday’s email contained two very strange messages for August 31… The first one shouted that I had better be getting my air conditioning unit in shape for the coming summer. Well – OK. But I don’t live in Australia. Summer is not coming – it’s going. In fact, short days and cool temperatures are telling […]
Staying in touch with past clients and your sphere of influence doesn’t need to be difficult
After Thursday’s newsletter, one my favorite copywriting clients wrote to share her method… She said she has a lot of time on the road, so she makes quick phone calls – never more than a couple of minutes. She might just call to check up and make sure they still love their new house, or […]
Rule #1 in writing marketing copy – for real estate or anything else
Everything has rules, darn it, but the rules in copywriting are at least useful – and there to help you succeed. Rule #1 is to remember that it is never about you. It’s always about your prospect. For that reason, you should never, ever, ever begin a marketing message with the word “I.” Even more […]
Real estate marketing – always make it easy for your prospects
Everything we write about grammar in real estate marketing, spelling, and even page design is for the purpose of communicating easily and clearly. When you make it easy to read your words, they’ll read them. When you make it easy to understand your words, they’ll absorb your message. When you make it difficult – they’ll […]