Drip marketing, also called continuity marketing, is simply the practice of keeping a steady flow of marketing materials going to the same people over and over. You use it with postal mail when farming a geographic territory or when prospecting to a specific set of buyers or sellers. You use it with email when you […]
Sell your real estate services while you sell your listings
Of course you want to sell your listings, but if you want more listings, you must sell your real estate services at the same time. One of the formulas copywriting schools teach is the “4 P’s” method. The P’s stand for Picture, Promise, Proof, and Push. For direct marketers selling products such as diet pills, […]
Use New Listings to Generate More New Listings
“Just Listed” cards inform neighbors of new offerings in hopes of finding a buyer among their friends and family members. Unfortunately, most agents don’t spend the time or money to send them. That’s a shame, because they can do that and so much more. In fact, every new listing can be used to generate more […]
4th Quarter Marketing for Real Estate Professionals
The 4th quarter is here – already! In just 3 months, the holidays will be history and we’ll be in January, 2019. What does that mean for you as real estate professional? It means that you have less than 3 months to reach your goals for 2018 – and you’ll need to overcome an age-old […]
Make your real estate marketing copy the best it can be
How can you make your real estate marketing copy the best that it can be? Different methods work for different people, but here’s one that has worked for me – and may work for you as well. The first thing to remember is that in most cases, good real estate copy demands an investment of […]
Marketing Your Real Estate Services – Step #5
Last week we went over the first 4 steps in marketing your real estate services. If you’ve forgotten them, they were: Choose your target audience Determine what is most important to them Decide which of your skills, talents, and personality traits to showcase in order to appeal to them Put it all in writing and/or […]
Do you sometimes feel that Google runs your life?
If you’re a real estate agent – or any other kind of service provider – you need a website. Then you need visitors to that website. Some accomplish that entirely by driving visitors from other places such as Facebook, Twitter, print marketing materials – including prospecting letters and business cards. Others use ads on Google, […]
Fair Housing, Real Estate Marketing, and You
Although the Fair Housing Act (also known as the Civil Rights Act) was signed into law in 1968, making it illegal to discriminate against home buyers or tenants on the basis of race, color, religion, national origin, and gender, we didn’t hear much about it in our area until the late 80’s. My real estate […]
Do you make these crucial email mistakes?
Email is fast and convenient, but it’s also scary. Not only can it live virtually forever, it can be forwarded on – and on – and on. That’s why we all need to be careful not to make crucial mistakes when writing to clients, prospective clients, past clients, and any of the other professionals who […]
What will you do to make 2018 a fantastic year?
You’ve been reading plenty of good ideas and been nagged at by many expert naggers (including me) so by now you probably know: What you will continue to do in 2018. What you will drop from your marketing mix in 2018. What new projects, systems, or marketing methods you’ll use to either lower your overhead […]