You know what FOMO is don’t you? It’s Fear of Missing Out – and a whole lot of agents suffer from it. Unfortunately, it’s also the reason why so many agents fail to prosper. FOMO is the ailment that prevents agents from choosing a territory or a niche. It causes them to try to be […]
Are you in control of your real estate life?
Are you in control of your real estate life, or have you given large chunks of it to others to control? Unless you own your own independent brokerage, you can’t take total control of your real estate life. You’ll have to follow some rules set by your brokerage. If you’re a broker with a franchise, […]
Be ready for a real estate surge when the crisis ends
Will you be ready for the real estate surge when this crisis ends? When this crisis has finally passed, we should see a huge real estate surge. That hopefully means that you’ll be busy beyond belief. It also means that now is the time to take care of tasks you won’t have time for later. […]
Under Served Real Estate Niches – Opportunity for you?
Generalists have the most competition. As long as you remain a real estate generalist, you’ll be competing for clients with nearly every other agent in your marketing area. Your challenge will be to capture prospects’ attention, then somehow make yourself stand out as THE one who will serve them best. That’s why so many agent […]
How to choose your real estate niche
First – Why should you choose a niche? Why not serve everyone? Because having a niche is a smart business move. Unless you’re working in such a small community that one niche, or even two, would not support you, having a niche and becoming known for your expertise is a sure path to success. You […]
Become a Real Estate Specialist – Not a Jack-of-all-trades
Have you ever heard the phrase “He’s a Jack of all trades and master of none?” It generally refers to a person who can do a little of everything, but doesn’t do anything well enough to be called an expert. To avoid that label, become a real estate specialist. Real estate agents who try to […]
Dump the fear – and choose a niche!
Fear can keep you from pursuing a real estate activity that can bring you boundless success. What’s that activity? Choosing and developing a real estate niche. I firmly believe that anyone working in a highly populated area needs a niche. And yet, many agents I speak with are afraid to take that step because they […]