When I wrote the original of this article several years ago, it was about both expired listings and FSBO’s. I asked if they were worth pursuing. I said it depended upon where you are in your career, and whether you’ve settled on a niche or a geographic territory. At that time, expired listings and FSBO’s […]
How to choose your real estate niche
First – Why should you choose a real estate niche? Why not serve everyone? Because having a niche is a smart business move. Unless you’re working in such a small community that one niche, or even two, would not support you, having a niche and becoming known for your expertise is a sure path to […]
Are you in control of your real estate life?
Are you in control of your real estate life, or have you given large chunks of it to others to control? Unless you own your own independent brokerage, you can’t take total control of your real estate life. You’ll have to follow some rules set by your brokerage. If you’re a broker with a franchise, […]
Are you attracting your favorite real estate clients?
When you work with your favorite real estate clients you make more money. Why? Because you’re happier. Because you have more enthusiasm. Because your attitude draws more clients to you. Because you’re more knowledgeable. Because your expertise helps you close more transactions. Because you’ll receive more referrals and repeat clients. What are you doing to […]
Is real estate FOMO causing you to miss out?
You know what real estate FOMO is don’t you? It’s Fear of Missing Out on a real estate client – and a whole lot of agents suffer from it. Unfortunately, it’s also the reason why so many agents fail to prosper. Real estate FOMO is the ailment that prevents agents from choosing a territory or […]
Under Served Real Estate Niches – Opportunity for you?
Generalists have the most competition. As long as you remain a real estate generalist, you’ll be competing for clients with nearly every other agent in your marketing area. Your challenge will be to capture prospects’ attention, then somehow make yourself stand out as THE one who will serve them best. That’s why so many agent […]
Become a Real Estate Specialist – Not a Jack-of-all-trades
Have you ever heard the phrase “He’s a Jack of all trades and master of none?” It generally refers to a person who can do a little of everything, but doesn’t do anything well enough to be called an expert. To avoid that label, become a real estate specialist. Real estate agents who try to […]
Dump the fear – and choose a niche!
Fear can keep you from pursuing a real estate activity that can bring you boundless success. What’s that activity? Choosing and developing a real estate niche. I firmly believe that anyone working in a highly populated area needs a niche. And yet, many agents I speak with are afraid to take that step because they […]