It’s easy to get carried away with day-to-day issues and forget to follow marketing basics. This is true in lead generation of all kinds, and especially true in attempting to write effective real estate prospecting letters. So this week let’s go back and re-visit the basics of writing effective real estate prospecting letters. Never begin […]
Email or direct mail – which should you use?
If you can’t decide whether to use email or direct mail, consider this information from Bob Bly’s monthly newsletter: Want to boost your open rates? Then test direct mail against your emails. According to the Data & Marketing Association (DMA), up to 90% of direct mail gets opened, compared with only 20% to 30% of […]
Is FOMO causing you to miss out?
You know what FOMO is don’t you? It’s Fear of Missing Out – and a whole lot of agents suffer from it. Unfortunately, it’s also the reason why so many agents fail to prosper. FOMO is the ailment that prevents agents from choosing a territory or a niche. It causes them to try to be […]
5 Good reasons to use pre-written real estate prospecting letters
While many agents across the U.S., Canada, and even overseas use pre-written real estate prospecting letters from Copy by Marte, many others shun them. Why? No, it’s not because they don’t like the letters. They haven’t even seen them. It’s because they think they should personally write everything they send out. They believe every letter […]
New real estate prospecting letters!
New real estate prospecting letters are now available Thanks to agents who write me to ask “Do you have…” you have two new sets of real estate prospecting letters to help you fill your listing pipeline. The two new sets are: Prospecting to Absentee owners of single family rental homes. These new real estate prospecting […]
Is there one prospecting method that works for everyone?
It sounds crazy, but I believe the answer is yes, there is one prospecting method that works for everyone. For the most part, I believe every agent should follow his or her own path – choosing a niche or a neighborhood to prospect. However, unless you work exclusively with buyers or prefer only to work […]
5 Rules for writing prospecting letters to homeowners
Your real estate prospecting letters can bring good results, or they can do nothing at all. It all depends upon whether you follow these five rules or writing prospecting letters. Rule #1 for writing ANY letters – Never, ever begin with “I” or “We.” It’s your prospecting letter, but it’s not about you. If you […]
Real estate prospecting – letters or postcards?
When you prospect for new real estate clients, should you use letters or postcards? Real estate prospecting letters allow you to say a bit more than you can say on a postcard. They let you enter into the mental conversations that your prospects may be having as they read your message. They let you offer […]
What is a Senior Citizen?
Unless you are a senior citizen, as I am, you may be tempted to think that “Senior Citizen” = “old person.” And if you’re thinking “old person” you may be putting us all into a category of real estate clients who are ready to: Downsize Move to a retirement community Move to a retirement home […]
The Allure of Expired Listings…
It’s an old adage in real estate that it’s beneficial to be the second or even third listing agent. Sellers have experienced disappointment and are looking for a solution, and therein lies the allure of expired listings. Because they want solutions, they just might be more open to taking your advice when it comes to: […]