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Write effective real estate prospecting letters

June 1, 2022 by Marte Cliff

rely on basics for writing effective real estate prospecting letters

It’s easy to get carried away with day-to-day issues and forget to follow marketing basics. This is true in lead generation of all kinds, and especially true in attempting to write effective real estate prospecting letters. So this week let’s go back and re-visit the basics of writing effective real estate prospecting letters. Never begin […]

Filed Under: real estate prospecting Tagged With: real estate prospecting letters, real estate writing

Email or direct mail – which should you use?

October 4, 2021 by Marte Cliff

If you can’t decide whether to use email or direct mail, consider this information from Bob Bly’s monthly newsletter: Want to boost your open rates? Then test direct mail against your emails. According to the Data & Marketing Association (DMA), up to 90% of direct mail gets opened, compared with only 20% to 30% of […]

Filed Under: real estate prospecting Tagged With: real estate prospecting letters

Is FOMO causing you to miss out?

July 15, 2020 by Marte Cliff

You know what FOMO is don’t you? It’s Fear of Missing Out – and a whole lot of agents suffer from it. Unfortunately, it’s also the reason why so many agents fail to prosper. FOMO is the ailment that prevents agents from choosing a territory or a niche. It causes them to try to be […]

Filed Under: real estate success strategies Tagged With: real estate niche, real estate prospecting letters

5 Good reasons to use pre-written real estate prospecting letters

May 17, 2020 by Marte Cliff

pre-written real estate prospecting letters save time

While many agents across the U.S., Canada, and even overseas use pre-written real estate prospecting letters from Copy by Marte, others shun them. Why? No, it’s not because they don’t like the letters. They haven’t even seen them. It’s because they think they should personally write everything they send out. They believe every letter – […]

Filed Under: real estate prospecting Tagged With: real estate prospecting letters

New real estate prospecting letters!

April 17, 2020 by Marte Cliff

become a hero with these new real estate prospecting letters

New real estate prospecting letters are now available Thanks to agents who write me to ask “Do you have…” you have two new sets of real estate prospecting letters to help you fill your listing pipeline. The two new sets are: Prospecting to Absentee owners of single family rental homes. These new real estate prospecting […]

Filed Under: real estate prospecting Tagged With: real estate prospecting letters

Is there one prospecting method that works for everyone?

October 15, 2019 by Marte Cliff

some agents won't spend money

It sounds crazy, but I believe the answer is yes, there is one prospecting method that works for everyone. For the most part, I believe every agent should follow his or her own path – choosing a niche or a neighborhood to prospect. However, unless you work exclusively with buyers or prefer only to work […]

Filed Under: real estate self-promotion Tagged With: real estate prospecting, real estate prospecting letters

5 Rules for writing prospecting letters to homeowners

June 8, 2018 by Marte Cliff

success or failure in real estate marketing

Your real estate prospecting letters can bring good results, or they can do nothing at all. It all depends upon whether you follow these five rules or writing prospecting letters. Rule #1 for writing ANY letters – Never, ever begin with “I” or “We.” It’s your prospecting letter, but it’s not about you. If you […]

Filed Under: drip marketing, real estate marketing, real estate prospecting, real estate self-promotion Tagged With: real estate prospecting, real estate prospecting letters, real estate self promotion

Real estate prospecting – letters or postcards?

March 11, 2018 by Marte Cliff

direct mail is effective real estate lead generation

When you prospect for new real estate clients, should you use letters or postcards? Real estate prospecting letters allow you to say a bit more than you can say on a postcard. They let you enter into the mental conversations that your prospects may be having as they read your message. They let you offer […]

Filed Under: real estate prospecting Tagged With: real estate prospecting letters

What is a Senior Citizen?

May 28, 2017 by Marte Cliff

Senior horseman

Unless you are a senior citizen, as I am, you may be tempted to think that “Senior Citizen” = “old person.” And if you’re thinking “old person” you may be putting us all into a category of real estate clients who are ready to: Downsize Move to a retirement community Move to a retirement home […]

Filed Under: real estate prospecting Tagged With: prospecting to senior citizens, real estate prospecting letters, senior relocation

The Allure of Expired Listings…

May 15, 2017 by Marte Cliff

Expired listing stamp

It’s an old adage in real estate that it’s beneficial to be the second or even third listing agent. Sellers have experienced disappointment and are looking for a solution, and therein lies the allure of expired listings. Because they want solutions, they just might be more open to taking your advice when it comes to: […]

Filed Under: real estate prospecting Tagged With: expired listing letters, real estate prospecting letters

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