When you need to find listing prospects, look to your local newspaper. Here is where the events of people’s lives are recorded and shared, for better or for worse. You will likely have to do additional research to find contact information for the people involved, but if you’re eager to find listing prospects, that’s a […]
Where to find listings, part 1
The old saying “List to last” couldn’t be truer than it is today. Agents who only work with buyers can find themselves working harder than ever, but not getting to the closing table. That’s what happens when there are far more buyers than sellers. And it leaves agents wondering where to find listings. In this, […]
How will rising home prices affect your marketing efforts?
This week’s email brought the news that Redfin says home prices are now at all all-time high, and still rising. Prices are up 14% over this time last year. Is this true in YOUR community? Are home prices going to continue to rise? The premise of the article is that the rising cost of rents, […]
Time for prospecting to homeowners in distress?
Is it time for prospecting to homeowners in distress? It looks like it. According to Mortgage News Daily now that the moratorium on foreclosures has been over for 3 months, foreclosure filings are increasing. Notice of default filings are on the rise… Filings were up 5% in October compared to September, with 20,587 properties subject […]
8 ways to fill your real estate client pipeline before winter
Are you looking forward to a prosperous fall and winter season – or are you worried because your real estate client pipeline is not yet full? It’s never fun when you can’t look forward and see money coming in, but it’s even worse during the holiday season, when you want to buy gifts, entertain, or […]
Real estate listing strategies lead to success
In today’s market, with more buyers than sellers in most markets, you need some real estate listing strategies. Buyers are wonderful, but you might have to write twenty offers before getting one that’s accepted. If you have a few good listings, you’ll be assured of a closing now and then. The easiest real estate listing […]
Could COVID Movers be your next source of clients?
We may find that the pandemic has created a large group of buyers and sellers who hadn’t even considered moving at this time last year. I call them the COVID movers. Employees once wanted – needed – homes within a short commute to the workplace. Now, many of those employees are working remotely from home, […]
Will this direct response marketing tactic work for real estate?
For decades, direct marketers have used a tried and true tactic to generate response. It’s simple, effective, and moves prospects a step closer to becoming customers. That tactic is the “Business reply card.” Generally included with a packet of information, it urges the prospect to fill out the card, check a box or two, and […]
A new real estate niche for you to consider?
Would you like to pursue a new real estate niche that leads to fast closings? When an agent called to ask me if I would write a set of letters for a new real estate niche he wanted to pursue, I agreed, but thought it would have little appeal. Now, however, I’m reconsidering. Perhaps this […]
Trust your instincts in marketing your real estate services
Today’s message is for new agents – and for long-time agents who my be thinking there’s a better way to market their real estate services. If that’s you, I expect you’re reading and researching, thinking that you’ll find a good idea you haven’t tried. And you might. Good ideas for marketing real estate services do […]