NOW is a wonderful time to begin real estate prospecting to soon-to-be-married couples. Why? Because according to Brides.com, “wedding season extends from late spring and continues through early fall, with weddings peaking in June and September.” And it’s easy to appeal to them. In fact, I have a prospecting letter set designed to offer good […]
Holiday Real Estate Slow-Down?
Will you experience a holiday real estate slow-down? Or will this turn out to be your best month of the year for you? Will January 2023 be a banner month? Or will you spend the whole month trying to get started again after taking December off? Although inflation and rising mortgage interest rates do make […]
Real estate pros can thrive in this chaotic economy
Can real estate pros thrive when the economy is in a mess? When extreme inflation and rising mortgage interest rates are causing an upheaval in the real estate market? I learned last week that in the space of just a couple of months, the Phoenix market flipped from a sellers market to being a buyers […]
Find listing prospects in your newspaper
When you need to find listing prospects, look to your local newspaper. Here is where the events of people’s lives are recorded and shared, for better or for worse. You will likely have to do additional research to find contact information for the people involved, but if you’re eager to find listing prospects, that’s a […]
Where to find listings, part 1
The old saying “List to last” couldn’t be truer than it is today. Agents who only work with buyers can find themselves working harder than ever, but not getting to the closing table. That’s what happens when there are far more buyers than sellers. And it leaves agents wondering where to find listings. In this, […]
How will rising home prices affect your marketing efforts?
This week’s email brought the news that Redfin says home prices are now at all all-time high, and still rising. Prices are up 14% over this time last year. Is this true in YOUR community? Are home prices going to continue to rise? The premise of the article is that the rising cost of rents, […]
Time for prospecting to homeowners in distress?
Is it time for prospecting to homeowners in distress? It looks like it. According to Mortgage News Daily now that the moratorium on foreclosures has been over for 3 months, foreclosure filings are increasing. Notice of default filings are on the rise… Filings were up 5% in October compared to September, with 20,587 properties subject […]
8 ways to fill your real estate client pipeline before winter
Are you looking forward to a prosperous fall and winter season – or are you worried because your real estate client pipeline is not yet full? It’s never fun when you can’t look forward and see money coming in, but it’s even worse during the holiday season, when you want to buy gifts, entertain, or […]
Real estate listing strategies lead to success
In today’s market, with more buyers than sellers in most markets, you need some real estate listing strategies. Buyers are wonderful, but you might have to write twenty offers before getting one that’s accepted. If you have a few good listings, you’ll be assured of a closing now and then. The easiest real estate listing […]
Could COVID Movers be your next source of clients?
We may find that the pandemic has created a large group of buyers and sellers who hadn’t even considered moving at this time last year. I call them the COVID movers. Employees once wanted – needed – homes within a short commute to the workplace. Now, many of those employees are working remotely from home, […]