Agents tell me that thanks to search functions, they have hundreds of internet buyer leads to manage. Their systems may be automatically sending those buyers information on new listings, but they feel that isn’t good enough. After all, if those buyers have been exploring several sites, it may be the same information other agents are […]
How new real estate agents can get listings
Quite often, new real estate agents begin by working with buyers, but nearly everyone wants to have some listings as well, so how do you go about getting them? Start developing your own geographic territory. Choose a neighborhood you know and like, then do the research to learn whether the turnover there is enough to […]
5 Rules for writing prospecting letters to homeowners
Your real estate prospecting letters can bring good results, or they can do nothing at all. It all depends upon whether you follow these five rules or writing prospecting letters. Rule #1 for writing ANY letters – Never, ever begin with “I” or “We.” It’s your prospecting letter, but it’s not about you. If you […]
Real Estate Marketing – Automate for Consistent Marketing
Prospecting is one of those activities that real estate agents know they must do, but one that gets shoved to the bottom of the list during busy times. They’ll probably remember to hand out a business card when they meet someone new, but getting a marketing piece written and sent to their sphere of influence […]
Write to individuals, not crowds
How many times have you gotten a letter from a real estate agent (or any other marketer) that was addressed to “Dear Homeowner?” If you get many real estate letters, you’ve probably seen several like that. Then, to make matters worse, the letter will go on to use phrases such as “people like you” or […]
Real Estate Agents – Are you reaching out to FSBO sellers?
…or are you afraid that prospecting to FSBO sellers might make you seem too “pushy?” Because they’re trying to sell without the aid of a real estate agent, you might think they don’t want to hear from you. And you’d be right about some of them. But not all. Some of them may be trying […]
Who Lists a House in December? Who Buys One?
Now is not the time to slow down… Who lists a house in December? A seller who is serious about getting that house sold. Who buys a house in December? A buyer who needs to find a new home. And that’s good news for those agents who choose to keep working in the month when many […]
Listing or Selling to Senior Citizens. First, drop the stereotype
The term “senior citizen” means different things to different people. And the fact is, many who technically fall into that category do not describe themselves that way at all! NAR has courses for dealing with folks who are “over 50.” But to think everyone who has attained the half century mark is alike is simply […]
Why Effective Sales Letters Never Begin With “I”
Good sales letters never begin with “I” or “We,” and there’s a very good reason why. It isn’t because it sounds a bit rude and self centered, although it does. It’s because of a fact which many of us would rather not believe. That fact is that our readers really don’t care about us. What […]
Prospecting to FSBO Sellers
FSBO sellers really do need your help, they just don’t realize it yet. At first, FSBO sellers believe that selling without an agent will save them money – and that it will be easy. You, as a professional real estate agent, know better. But you can’t just insult those FSBO sellers by telling them they […]