Two days ago we discussed handing out your cards everywhere you go, so everyone you know is aware that you are a real estate professional. Now let’s talk about expanding your network – and getting to know more people I really believe it’s beneficial for an agent to develop a geographic territory – a place where he […]
What Home Buyers and Sellers Don’t Know – and Should Know
Most of your real estate buyers and sellers don’t even know this is important – so you need to tell them. What is it? The value of your reputation in the real estate community. If they could see agents making lists of homes to see and placing some at the top and others at the […]
How to Work With the Real Estate Clients You Most Enjoy
You can’t discriminate – that’s a given. But you CAN exercise some control over who you’re working with – and you can do it without breaking any rules. Simply choose a geographic or home style niche inhabited by the people you like most – and focus your marketing efforts on that niche. Think about the […]
More ways to become a presence in your neighborhood
When you live in a neighborhood you quite naturally wish your neighbors would choose you when it comes time to sell their homes. In the past I’ve suggested a lot of ways to become known to your neighbors, but today I read a blog post that offered a few ideas I hadn’t thought of. I […]
Choosing Your Real Estate Territory
Creating your real estate niche by choosing and farming a geographic area is a smart idea – as long as you’re looking at your career in real estate as a long term proposition. To be effective, you need to market regularly to all the residents in your chosen area. If you want to become known as the […]
Two real estate niches with little competition
Two real estate niches with little competition – and where your work can really HELP people in distress Real estate has two niche areas that many agents avoid because of the added emotional baggage the sellers are carrying. Those niche areas are probate and divorce. It’s true that sellers in these situations are upset, and […]
New Real Estate Prospecting Letter Set: Hot off the presses!
Do you specialize in selling commercial real estate? If so, there’s finally a prospecting letter set written just for you. As you well know, selling commercial properties requires more and different knowledge than selling single family homes. You have to know how to discuss return on investment, cap rates, debt service, and a host of […]
Criticism: Handle With Care
Several months ago Master Marketer Bob Bly wrote about being contacted by a newbie copywriter who told him all about what was wrong with his website. It’s a bit silly for a newbie to criticize someone who has been successful in the business for at least 30 years. Instead, he should have been trying to […]
Your Power and Your Posture
When a dog is threatened or wishes to be threatening, the hair stands up on his back and he bars his teeth. He may also growl. When a cat is threatened, his hair is apt to stand out over his whole body while he hisses. When a bird is threatened, it fluffs it’s feathers. Why? […]
Are Real Estate Agents Searching for New Sources of Business?
As you may know, in addition to custom real estate copywriting for individual clients, I offer more than 40 different sets of pre-written prospecting and staying in touch letters. While I haven’t created any charts or kept exact track, I do watch the trends and see which letters are most popular at a given time. At […]