Did a competitor just list a house in “your” territory, or a near a FSBO or Expired Listing that you’ve been going after? Use it to your advantage. That newly listed house gives you an extra reason to contact your prospects. It’s true that your competitor may have sent “just listed” cards, but then again… […]
What to Do if Your Real Estate Business is Declining…
Sometimes even experienced agents go through periods of decline in their businesses. For years things went well and they had all the clients they needed without making much effort to market themselves. And now… getting the listings has become difficult. What’s the cure? First, you need to rejuvenate your enthusiasm – and that’s not always […]
Real Estate Prospecting Can’t Be a One-time Shot
Choose your target, then market consistently. Over the years I’ve met agents who mistakenly felt that direct mail for real estate prospecting was the same as direct response marketing. They thought they “should” get results from just one mailing. Unfortunately for them, studies show that if they have the right list they might get a […]
Yes, You Do Need a Photo on that Business Card
Last week on Active Rain agents got into a spirited discussion about photos on business cards. Some say yes and others say absolutely not. Some who are against it say it doesn’t look professional. After all, doctors and lawyers don’t have their photos on their cards. Are you a doctor or a lawyer? I don’t […]
Real Estate Prospecting Tips From Cole…
As you know, real estate agents should never stop prospecting. According to NAR, 12% of homeowners will move this year and 66% of them will only interview one agent to list their home. Use these real estate prospecting tips from Cole to reach out to them before they reach out to someone else. These real […]