You need to know the answer to why real estate clients should choose you if you hope to compete in today’s market. With inflation and rising interest rates altering the market, fewer homeowners are choosing to list their homes and fewer buyers are able to purchase the homes they want. Competition for those who can […]
If you want to be successful in real estate
The path to success is the same as in any other profession. If you want to be successful in real estate, you must do what others won’t or don’t do. Sure, some agents get by and even make a small living by doing the minimum. But when you do what they don’t do by adding […]
Time to polish your elevator speech, among other things
Will you be attending Christmas and New Year’s parties? Then it’s time to polish your elevator speech, because you may be meeting people who ask “What do you do?” Remember to keep your elevator speech short, sweet, and detailed. Please don’t say “I sell real estate.” Instead, tell them who you help and where you […]
Don’t send one real estate prospecting letter
There is simply no point in sending one real estate prospecting letter. If you’re lucky, you’ll get a 1% response. And that’s only if you’re lucky. After you’ve made the effort to gather a good list, you want a better response. And you can get it… Instead of one real estate prospecting letter, send a […]
The problem with real estate prospecting letters
You know I believe in real estate prospecting letters, both for direct postal mail and for email continuity campaigns. That’s why I offer a wide variety of letters ready to personalize and send. Agents who use them report back that they work – or they let me know by purchasing more sets. They also hire […]
How to create a unique real estate agent bio
You’ve heard that your agent bio is important. And it is. But a clone won’t do the job. If you want results, you need a unique real estate agent bio. What is a unique real estate agent bio? It’s a bio that could not be used for any other agent, because it is about you […]
Use your real estate business cards every day
You do have a box full of real estate business cards, don’t you? And you do have some in your pocket or purse don’t you? I’ve seen agents say that real estate business cards are no longer necessary. They’re old-fashioned, and “nobody” uses them anymore because “everyone” swaps contact information via their smart phones. Don’t […]
Real Estate Self-Promotion – do a few things well
Before you became an agent, you might not have realized that real estate marketing would play such a large part in your new career. But there it is. And marketing your listings is the easy part! Real Estate self-promotion is the more difficult part of real estate marketing This is partially true because there are […]
Two ways your real estate bio can attract prospects
Whether you call it a bio or a profile, your real estate bio can help you attract prospects in two ways. The first is professionally. The second is personally. Professionally, your real estate bio should reveal your niche and show prospects what kind of service they can expect from you. Prospective clients want to know […]
Is your elevator speech effective?
You do have an elevator speech, don’t you? If not, now is the time to write it and say it so many times that it doesn’t sound at all rehearsed. In case you haven’t heard that term before – your elevator speech is something you can say in the time it takes to go between […]