If you’re a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that you’re now an agent. You now need to write your first real estate prospecting letter. Your first thought might be “My sphere of influence? I don’t have any influence!” […]
Use New Listings to Generate More New Listings
“Just Listed” cards inform neighbors of new offerings in hopes of finding a buyer among their friends and family members. Unfortunately, not all spend the time or money to send them. That’s a shame, because they can do that and so much more. In fact, every new listing can be used to generate more new […]
Success Attracts Success
Success attracts success for a simple reason. Despite saying – and perhaps even believing – that we are independent thinkers, we humans really are herd animals. We want the safety and security of having or doing what others have or have done and are doing. That’s why we tend to choose the café with the […]
How to address objections in real estate
You know real estate clients will have objections. You also know they might or might not voice their objections out loud. In many cases, however, you know what at least some of those objections will be. That gives you the opportunity to address them before they become insurmountable. Years ago, I read an article about […]
Establish yourself as the real estate expert in your community
Another way to establish yourself as a real estate expert in your community… Attend meetings of the Planning & Zoning Commission and the City Council. Here’s why it will help: First, being there and hearing what’s going on will give you an inside track on what’s happening or about to happen in your community. You […]
How to create a unique real estate agent bio
You’ve heard that your agent bio is important. And it is. But a clone won’t do the job. If you want to attract clients, yours must be a unique real estate agent bio. What is a unique real estate agent bio? It’s a bio that could not be used for any other agent, because it […]
The problem with real estate prospecting letters
You know I believe in real estate prospecting letters, both for direct postal mail and for email continuity campaigns. That’s why I offer a wide variety of letters ready to personalize and send. Agents who use them report back that they work – or they let me know by purchasing more sets. They also hire […]
How will they know you’re the real estate agent they need?
Does your real estate marketing help clients choose you by clearly showing who you serve and where you do it? Does it lead people to you who will appreciate your expertise, trust you, and make your life easier because you do know the answers to their questions? Does it help clients choose you? Or does […]
Real Estate Opportunities – embraced or overlooked?
Do you take advantage of unexpected real estate opportunities? When you’re in a café or a store and overhear a conversation about real estate, do you introduce yourself and join in, or do you walk away? Any time you introduce yourself to strangers you might be taking a step to success. At the same time, […]
How Prospecting is Like Searching for a Mate
When you’re out there in the world searching for a mate, you have to pay attention to a couple of things: Your appearance Your approach No, you don’t have to look like a movie star, but you do need to wash your face, comb your hair, and put on clean, appropriate clothing. If you look like […]
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