Before you hire a writer or begin composing your real estate bio, take time to think about the information you’ll want to include. Your real estate bio is important. Marketing studies show that the “about” page is one of the 4 most important pages on a service provider’s website. It’s also an important component in […]
Sloppy Copy will get you every time
Sloppy copy will make you look foolish, so… Never Hit “Send” Without Self-editing One day my mail brought a promotion for would-be copywriters. It was all about teaching you to write copy that sells, and how to run a successful copywriting business. The whole message was “formulatic.” It had the scarcity – only 20 spots, […]
Are you a secret real estate agent?
It’s possible. You are a secret real estate agent to most of the world if your website doesn’t reveal your location. And, you’re a secret to most of the rest if you don’t talk about your career and actively market your services. Not revealing your location is just as bad as not having a website […]
Why should real estate clients choose you?
You need to know the answer to why real estate clients should choose you if you hope to compete in today’s market. With inflation and rising interest rates altering the market, fewer homeowners are choosing to list their homes and fewer buyers are able to purchase the homes they want. Competition for those who can […]
If you want to be successful in real estate
The path to success is the same as in any other profession. If you want to be successful in real estate, you must do what others won’t or don’t do. Sure, some agents get by and even make a small living by doing the minimum. But when you do what they don’t do by adding […]
Time to polish your elevator speech, among other things
Will you be attending Christmas and New Year’s parties? Then it’s time to polish your elevator speech, because you may be meeting people who ask “What do you do?” Remember to keep your elevator speech short, sweet, and detailed. Please don’t say “I sell real estate.” Instead, tell them who you help and where you […]
Don’t send one real estate prospecting letter
There is simply no point in sending one real estate prospecting letter. If you’re lucky, you’ll get a 1% response. And that’s only if you’re lucky. After you’ve made the effort to gather a good list, you want a better response. And you can get it… Instead of one real estate prospecting letter, send a […]
The problem with real estate prospecting letters
You know I believe in real estate prospecting letters, both for direct postal mail and for email continuity campaigns. That’s why I offer a wide variety of letters ready to personalize and send. Agents who use them report back that they work – or they let me know by purchasing more sets. They also hire […]
How to create a unique real estate agent bio
You’ve heard that your agent bio is important. And it is. But a clone won’t do the job. If you want results, you need a unique real estate agent bio. What is a unique real estate agent bio? It’s a bio that could not be used for any other agent, because it is about you […]
Use your real estate business cards every day
You do have a box full of real estate business cards, don’t you? And you do have some in your pocket or purse don’t you? I’ve seen agents say that real estate business cards are no longer necessary. They’re old-fashioned, and “nobody” uses them anymore because “everyone” swaps contact information via their smart phones. Don’t […]