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Why should real estate clients choose you?

October 24, 2022 by Marte Cliff

read your real estate bio - does it make you stand out?

You need to know the answer to why real estate clients should choose you if you hope to compete in today’s market. With inflation and rising interest rates altering the market, fewer homeowners are choosing to list their homes and fewer buyers are able to purchase the homes they want. Competition for those who can […]

Filed Under: real estate success strategies Tagged With: real estate self promotion

If you want to be successful in real estate

September 13, 2022 by Marte Cliff

The path to success is the same as in any other profession. If you want to be successful in real estate, you must do what others won’t or don’t do. Sure, some agents get by and even make a small living by doing the minimum. But when you do what they don’t do by adding […]

Filed Under: real estate success strategies Tagged With: real estate self promotion

Time to polish your elevator speech, among other things

December 13, 2021 by Marte Cliff

polish your elevator speech before meeting new people

Will you be attending Christmas and New Year’s parties? Then it’s time to polish your elevator speech, because you may be meeting people who ask “What do you do?” Remember to keep your elevator speech short, sweet, and detailed. Please don’t say “I sell real estate.” Instead, tell them who you help and where you […]

Filed Under: real estate success strategies Tagged With: real estate self promotion

Don’t send one real estate prospecting letter

October 26, 2021 by Marte Cliff

real estate pros can thrive by prospecting consistently

There is simply no point in sending one real estate prospecting letter. If you’re lucky, you’ll get a 1% response. And that’s only if you’re lucky. After you’ve made the effort to gather a good list, you want a better response. And you can get it… Instead of one real estate prospecting letter, send a […]

Filed Under: real estate prospecting Tagged With: real estate self promotion

The problem with real estate prospecting letters

October 3, 2021 by Marte Cliff

You know I believe in real estate prospecting letters, both for direct postal mail and for email continuity campaigns. That’s why I offer a wide variety of letters ready to personalize and send. Agents who use them report back that they work – or they let me know by purchasing more sets. They also hire […]

Filed Under: real estate prospecting Tagged With: real estate best practices, real estate self promotion

How to create a unique real estate agent bio

September 28, 2021 by Marte Cliff

You’ve heard that your agent bio is important. And it is. But a clone won’t do the job. If you want results, you need a unique real estate agent bio. What is a unique real estate agent bio? It’s a bio that could not be used for any other agent, because it is about you […]

Filed Under: real estate agent bio Tagged With: real estate best practices, real estate self promotion

Use your real estate business cards every day

July 6, 2021 by Marte Cliff

hand out your real estate business cards at every opportunity

You do have a box full of real estate business cards, don’t you? And you do have some in your pocket or purse don’t you? I’ve seen agents say that real estate business cards are no longer necessary. They’re old-fashioned, and “nobody” uses them anymore because “everyone” swaps contact information via their smart phones. Don’t […]

Filed Under: real estate best practices Tagged With: real estate self promotion

Real Estate Self-Promotion – do a few things well

June 29, 2021 by Marte Cliff

create a strategy for your real estate marketing

Before you became an agent, you might not have realized that real estate marketing would play such a large part in your new career. But there it is. And marketing your listings is the easy part! Real Estate self-promotion is the more difficult part of real estate marketing This is partially true because there are […]

Filed Under: real estate self-promotion Tagged With: real estate marketing, real estate self promotion

Two ways your real estate bio can attract prospects

June 16, 2021 by Marte Cliff

Whether you call it a bio or a profile, your real estate bio can help you attract prospects in two ways. The first is professionally. The second is personally. Professionally, your real estate bio should reveal your niche and show prospects what kind of service they can expect from you. Prospective clients want to know […]

Filed Under: real estate agent bio Tagged With: real estate best practices, real estate self promotion

Is your elevator speech effective?

May 2, 2021 by Marte Cliff

You do have an elevator speech, don’t you? If not, now is the time to write it and say it so many times that it doesn’t sound at all rehearsed. In case you haven’t heard that term before – your elevator speech is something you can say in the time it takes to go between […]

Filed Under: real estate success strategies Tagged With: real estate self promotion

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