Does your real estate marketing help clients choose you by clearly showing who you serve and where you do it? Does it lead people to you who will appreciate your expertise, trust you, and make your life easier because you do know the answers to their questions? Does it help clients choose you? Or does […]
Real estate referrals are golden, but…
Successful agents often say that the bulk of their business comes from real estate referrals, and that’s a good thing. It means their past clients are happy with their work, and that they’ve done a good job of staying in touch. As you’ve probably noticed, I do a lot of nagging about making sure your […]
If you want more real estate closings…
If you want more real estate closings, it all begins with attracting more real estate clients. And, if you’re a listing agent, it also begins with attracting more buyer agents and their clients. What is the key to creating this attraction? Specificity in marketing. Specificity in marketing will lead to more real estate closings in […]
The secrets to irresistible real estate marketing.
When you received your real estate license, did anyone tell you that one of your most important tasks would be marketing? It is. without it, you’ll have no business! And since you have plenty of competition, it’s in your best interests to learn the secrets to irresistible real estate marketing. In real estate, marketing is […]
The magic of consistent real estate marketing
You’ve heard many times that consistent real estate marketing is important. And yet… as we come into the spring and summer selling season, it can be easy to shove it to a back burner. Right now you may have plenty of buyers and sellers clamoring for your attention. Their needs may even be intruding on […]
Innovative Real Estate Marketing Methods
Real estate marketing has two sides: The side that markets your listings and the side that markets your services so you can get more listings and/or serve more buyers. Both are important. In many areas today agents are focused more on the self-promotion side of real estate marketing, simply because there is a shortage of […]
The Surprising Value of Special Reports
The obvious value of special reports is that in order to read them, your web visitors must give you their names and email addresses. From there, you can begin marketing to them – hopefully converting them into home buyers or sellers. You might think that the second most important value of special reports would come […]
Mine the Gold in your real estate sphere of influence
You already know that your real estate sphere of influence and your past clients can be your personal gold mine. These are people who already know, like, and trust you. However, humans being humans, they’re also apt to forget about you if you forget about them. They’re your gold mine. How do you mine that […]
The astonishing reason why real estate agent bios are vital
You may have been advised that real estate agent bios are vital – but perhaps didn’t believe it. Perhaps you thought “No one reads those. Why should I bother?” Of course some people DO read those. They are the people who have decided that you might be the agent to choose. So they want to […]
Real Estate Success Attracts Real Estate Success
Real Estate Success Attracts More Real Estate Success Despite saying – and perhaps even believing – that we are independent thinkers, we humans really are herd animals. We want the safety and security of doing what others have done and are doing. That’s why we tend to choose the café with the crowded parking lot […]