When you received your real estate license, did anyone tell you that one of your most important tasks would be marketing? It is. without it, you’ll have no business! And since you have plenty of competition, it’s in your best interests to learn the secrets to irresistible real estate marketing. In real estate, marketing is […]
The magic of consistent real estate marketing
You’ve heard many times that consistent real estate marketing is important. And yet… as we come into the spring and summer selling season, it can be easy to shove it to a back burner. Right now you may have plenty of buyers and sellers clamoring for your attention. Their needs may even be intruding on […]
Innovative Real Estate Marketing Methods
Real estate marketing has two sides: The side that markets your listings and the side that markets your services so you can get more listings and/or serve more buyers. Both are important. In many areas today agents are focused more on the self-promotion side of real estate marketing, simply because there is a shortage of […]
The Surprising Value of Special Reports
The obvious value of special reports is that in order to read them, your web visitors must give you their names and email addresses. From there, you can begin marketing to them – hopefully converting them into home buyers or sellers. You might think that the second most important value of special reports would come […]
Mine the Gold in your real estate sphere of influence
You already know that your real estate sphere of influence and your past clients can be your personal gold mine. These are people who already know, like, and trust you. However, humans being humans, they’re also apt to forget about you if you forget about them. They’re your gold mine. How do you mine that […]
The astonishing reason why real estate agent bios are vital
You may have been advised that real estate agent bios are vital – but perhaps didn’t believe it. Perhaps you thought “No one reads those. Why should I bother?” Of course some people DO read those. They are the people who have decided that you might be the agent to choose. So they want to […]
Real Estate Success Attracts Real Estate Success
Real Estate Success Attracts More Real Estate Success Despite saying – and perhaps even believing – that we are independent thinkers, we humans really are herd animals. We want the safety and security of doing what others have done and are doing. That’s why we tend to choose the café with the crowded parking lot […]
You just can’t purchase this level of valuable self-promotion…
The kind of valuable self-promotion you simply can’t buy… Do you know what kind of marketing will give you instant “expert” status in your community, but can’t be purchased? Newspaper articles. If you live in a small community, it’s articles in the local newspaper. If you live in a large community, it might be more […]
Your real estate agent bio – things to consider
Hopefully you do have a real estate agent bio, and hopefully you do have it posted on your own website, on your brokerage website, on Realtor.com, on Active Rain, and on any and all the other real estate or social media sites you use. This post started out to be a reminder that it might […]
Soft Real Estate Self-promotion for the Holidays
Tis’ the season to be jolly – and to promote yourself softly. Here are a few ideas you can use to stay top of mind and bring some smiles to those folks who will buy, sell, or refer others to you in 2019 – or even sooner! E-Mail: Send your regular weekly real estate e-mail […]