Yes, the economy is in chaos. Extreme inflation and high mortgage interest rates are causing an upheaval in the real estate market. Some who were potential buyers are now either out of the running or will be forced to choose a much lower priced home. Some (previously potential) sellers who have low interest mortgages will […]
Are you only a sales person, or are you also a real estate educator?
Your ability to educate may play a large part in your success as a real estate agent. Your clients might not say it, because they might not realize it, but they do need to be educated. Even people who have purchased and sold a home or two in the past need some education, simply because […]
Could Expired Listings become your real estate niche?
When I wrote the original of this article several years ago, it was about both expired listings and FSBO’s. I asked if they were worth pursuing. I said it depended upon where you are in your career, and whether you’ve settled on a niche or a geographic territory. At that time, expired listings and FSBO’s […]
Increase your share of the real estate market…
Are you satisfied with your current share of the real estate market? If not, now is a very good time to increase your share of the real estate market by examining what you’re doing to attract business. If you’re spending time and money without the results you want, it could be time to make adjustments. […]
Yes, AI can make you a top agent, but NOT by writing your copy
Is your inbox flooded with messages from people who want to teach you how to use AI to streamline your writing and all the miscellaneous tasks related to running your business? Mine is. I even read one today that promised to teach me how to upload volumes of my own writing so that AI could […]
Big news from Google…
Following is a post that my partner, Florian Mopin, wrote on Active Rain. On May 19th, at Google I/O 2026, they rolled out an “intelligent” search box powered by Gemini that can take more than text (images, files, video, even tabs). But the bigger change is what happens after you search. Instead of a list […]
How to get true real estate client feedback
Real estate client feedback is important, but only if your clients are giving you truthful answers. Why wouldn’t your past real estate clients give you truthful feedback answers? Possibly because you don’t give them the opportunity. I’ve been asked to give feedback many times when it was impossible to do so. One of those times […]
Should you take a listing you don’t like?
And… whether you think you should or should not, DO you take listings you don’t like? If so, do you find it difficult to get them sold? This week Barbara Todaro wrote a post asking “If you don’t like a listing, will you be able to sell it?” It’s a good question, and she got […]
Sell more homes when you ask questions
Are you asking enough questions? When you do all the talking, you not only risk boring your clients, you don’t learn anything. So ask questions, then give people the time and space to answer. When you have a buyer client you ask questions about what they’re looking for, their budget, etc. You may ask them […]
If you prefer to serve home buyers
Do you prefer to serve home buyers. If so, you want good leads. Where are your home buyer leads coming from right now? Do you purchase leads? Do buyers come to you via the search function on your website – or from capture boxes? Are most of your buyers referred to you? Are you prospecting […]
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