In fact, according to www.business.com a website’s “about” page “yields more marketing muscle” than any other piece of content. One study found that more than half of web visitors go to the about page immediately after landing on the home page. That means your real estate profile – otherwise known as a bio – deserves […]
It’s time to list unoccupied houses
Back in February, when you were simply dealing with low inventory, I suggested prospecting to owners of second homes / vacation homes and to owners of vacant homes. Now, I think they’re even better prospects than they were in February. Signs are pointing to prices leveling off or even dropping. In fact, last week Redfin […]
Develop your real estate niche – why and how
Creating a real estate niche is a scary thing for some agents. So is settling on a geographic area to work. These agents suffer from FOMO – fear of missing out. They are afraid that by focusing on a niche or a geographic area, they’re going to miss out on sales that are outside of […]
New construction can lead to listings
(Where to find listings, part 4) New construction can lead to listings in three ways. Granted, these are long-term marketing commitments and aren’t likely to bring you a new listing today, but you never know. While agents across the country are facing a shortage of listings, homeowners are hesitating, and no one can blame them. […]
What if you change real estate brokerages?
Right now you could be perfectly happy where you are, but what if things change and you find yourself wanting to change real estate brokerages? What if management in your brokerage changes, and the new owner or manager is a real jerk? (I know, not nice to say, but sometimes it happens.) Or what if […]
Absentee owners of vacant houses are good listing prospects
Where to find listings, part 2: My last post was about prospecting to the owners of second homes / vacation homes. These are people who can sell and still have somewhere to live. Other people who don’t “need” their homes are the absentee owners of vacant houses. Obviously, they’re living somewhere else. How many absentee […]
The truth about real estate promotion
When you studied hard and earned your shiny new real estate license, did you know that real estate promotion would be a job requirement? Did you know that without it, your career would never really get off the ground? Did you know that it was not something you could put off until later – after […]
Real estate writing – a refresher
Writing to your real estate prospects, clients, past clients, and those in your sphere is important. So is writing for your blog. Doesn’t it follow then that real estate writing is important enough to do well? I think so, but there is still plenty of evidence that poor practices abound. So – this week is […]
How about some good will to end the year?
This post is a partial repeat of a post I wrote back in 2016 in response to a group notice from LinkedIn entitled “How to crush your competitors on social media in 30 days.” I didn’t click through, because I didn’t want to know how to crush my competitors. I still don’t. One of my […]
The demise of Zillow Offers – impacts and lessons
The demise of Zillow Offers will have an impact on the real estate market. Whether that impact will be positive or negative for you remains to be seen. So think about it, and be prepared. It also should stand as a practical lesson for both real estate people and investors. More about that later. One […]