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Yes, your real estate profile is important

May 16, 2022 by Marte Cliff Leave a Comment

your agent bio is important

In fact, according to www.business.com a website’s “about” page “yields more marketing muscle” than any other piece of content. One study found that more than half of web visitors go to the about page immediately after landing on the home page. That means your real estate profile – otherwise known as a bio – deserves […]

Filed Under: real estate agent bio Tagged With: real estate profile, real estate success strategies

It’s time to list unoccupied houses

May 9, 2022 by Marte Cliff Leave a Comment

Back in February, when you were simply dealing with low inventory, I suggested prospecting to owners of second homes / vacation homes  and to owners of vacant homes. Now, I think they’re even better prospects than they were in February. Signs are pointing to prices leveling off or even dropping. In fact, last week Redfin […]

Filed Under: real estate marketing Tagged With: real estate success strategies

Develop your real estate niche – why and how

May 1, 2022 by Marte Cliff Leave a Comment

knowledge is the key to a successful real estate niche

Creating a real estate niche is a scary thing for some agents. So is settling on a geographic area to work. These agents suffer from FOMO – fear of missing out. They are afraid that by focusing on a niche or a geographic area, they’re going to miss out on sales that are outside of […]

Filed Under: real estate niches Tagged With: real estate best practices, real estate success strategies

New construction can lead to listings

March 19, 2022 by Marte Cliff

new home construction can lead to listings

(Where to find listings, part 4) New construction can lead to listings in three ways. Granted, these are long-term marketing commitments and aren’t likely to bring you a new listing today, but you never know. While agents across the country are facing a shortage of listings, homeowners are hesitating, and no one can blame them. […]

Filed Under: real estate opportunities Tagged With: real estate success strategies

What if you change real estate brokerages?

March 15, 2022 by Marte Cliff

market changes mean homeowners should consider selling in 2022

Right now you could be perfectly happy where you are, but what if things change and you find yourself wanting to change real estate brokerages? What if management in your brokerage changes, and the new owner or manager is a real jerk? (I know, not nice to say, but sometimes it happens.) Or what if […]

Filed Under: real estate best practices Tagged With: real estate success strategies

Absentee owners of vacant houses are good listing prospects

February 22, 2022 by Marte Cliff

Where to find listings, part 2: My last post was about prospecting to the owners of second homes / vacation homes. These are people who can sell and still have somewhere to live. Other people who don’t “need” their homes are the absentee owners of vacant houses. Obviously, they’re living somewhere else. How many absentee […]

Filed Under: real estate prospecting Tagged With: real estate success strategies

The truth about real estate promotion

February 1, 2022 by Marte Cliff

When you studied hard and earned your shiny new real estate license, did you know that real estate promotion would be a job requirement? Did you know that without it, your career would never really get off the ground? Did you know that it was not something you could put off until later – after […]

Filed Under: real estate self-promotion Tagged With: real estate success strategies

Real estate writing – a refresher

January 18, 2022 by Marte Cliff

proofreading is essential to real estate writing

Writing to your real estate prospects, clients, past clients, and those in your sphere is important. So is writing for your blog. Doesn’t it follow then that real estate writing is important enough to do well? I think so, but there is still plenty of evidence that poor practices abound. So – this week is […]

Filed Under: real estate grammar Tagged With: real estate success strategies

How about some good will to end the year?

December 19, 2021 by Marte Cliff

how about sharing good will

This post is a partial repeat of a post I wrote back in 2016 in response to a group notice from LinkedIn entitled “How to crush your competitors on social media in 30 days.” I didn’t click through, because I didn’t want to know how to crush my competitors. I still don’t. One of my […]

Filed Under: real estate best practices Tagged With: real estate success strategies

The demise of Zillow Offers – impacts and lessons

November 8, 2021 by Marte Cliff

the demise of Zillow Open door could have been avoided with a crystal ball

The demise of Zillow Offers will have an impact on the real estate market. Whether that impact will be positive or negative for you remains to be seen. So think about it, and be prepared. It also should stand as a practical lesson for both real estate people and investors. More about that later. One […]

Filed Under: real estate best practices Tagged With: real estate success strategies

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