People talk a lot about branding these days, but what does it really mean in terms of real estate? If you hang your license with a franchise office, you have that brand behind you. But as we all know, who you are and what you do for clients is far more important (to most) than […]
The reasons for cancelled real estate listings
Have you had cancelled real estate listings? If so, did you cancel them or did the clients cancel them? And if you cancelled, was it for real or was it to avoid having the listing show up as expired? I can understand going with cancelled rather than expired if your clients just want a breather […]
When you have to deal with a deficient real estate agent…
If you’ve been in real estate sales for long, at some point you’ve had to deal with a deficient real estate agent. They might be incompetent, or unethical, or dishonest, or just plain lazy. Some of them are just – I don’t know – unintelligent and lacking ambition might cover it. These are the ones […]
Free Real Estate Letters
Have you ever visited my Freebies for Real Estate Agents page? If not, is it because you just didn’t notice that free real estate letters are available here? Or maybe you knew they were there, but you weren’t interested because you write all of your own material. If you never noticed that tab at the […]
The role of emotion in real estate
We know that when it comes to buying almost anything, we make our choices based on emotion, then justify them with logic. It’s true for a pair of shoes, and it’s true for a home. Don’t try to ignore the role of emotion in real estate, because it’s there, influencing how people behave. How many […]
Complaints about real estate agents
Last week I told you that I had asked ChatGPT to tell me the top ten complaints about real estate agents. Eight of those complaints seemed reasonable. The last two, I believe were misplaced. They seem to me a bit like blaming the waitress if the chef overcooks your steak. You’ll have to see if […]
How to get true real estate client feedback
Real estate client feedback is important, but only if your clients are giving you true answers. Why wouldn’t they give you true answers? Possibly because you don’t give them the opportunity. Over the past couple of weeks I’ve been asked to give feedback three different times, and each time I could not give true feedback. […]
Spend your real estate marketing dollars wisely
Inflation is taking a bite out of everyone’s budgets, which makes it more important than ever to spend your real estate marketing dollars wisely. Yes, you need to spend money, but you don’t need to waste it. Recently our postal carrier delivered a prime example of wasting marketing dollars. It was an oversized card, with […]
Real Estate Market Uncertainty
Have you been hearing and reading the mixed messages about home sales? They certainly convey real estate market uncertainty. Are real estate prices still rising or are they falling? A July 14 article in Mortgage News Daily says prices are still rising. You’d have to read the article to understand how they do that math. […]
6 easy ways to lose a listing
You’ve got a hot lead on a listing, but who wants to work? It’s more relaxing to hang around the office complaining because you don’t make any money. With that in mind, here are 6 easy and foolproof ways to make sure you lose a listing! No, I know you don’t really want to lose […]