How many times has a buyer or seller asked you a question that was legally outside of your field of expertise? More importantly, how many times did you answer one of those questions without thinking about the liability? Always Avoid the Unauthorized Practice of Law As an agent, you’ve been schooled in real estate law, […]
Success Attracts Success
Success attracts success for a simple reason. Despite saying – and perhaps even believing – that we are independent thinkers, we humans really are herd animals. We want the safety and security of having or doing what others have or have done and are doing. That’s why we tend to choose the café with the […]
Establish yourself as the real estate expert in your community
Another way to establish yourself as a real estate expert in your community… Attend meetings of the Planning & Zoning Commission and the City Council. Here’s why it will help: First, being there and hearing what’s going on will give you an inside track on what’s happening or about to happen in your community. You […]
Why 87% of new real estate agents fail
Statistics show that 87% of the people who obtain a license fail at real estate and drop out within 5 years. 80% don’t renew their licenses after two years. WHY do so many new agents fail at real estate? My observations over the past 30+ years tell me that people fail at real estate for […]
Two Ways to Maintain a Positive Attitude
When you want success in life, you MUST maintain a positive attitude. It’s the only attitude that will draw people to you and cause them to want to do business with you. No one wants to hang around a Debbie Downer or a Morose Mike. BUT… Sometimes it isn’t easy to keep that positive attitude […]
When the words they read are a prospect’s first impression of you…
Because your words are often a prospect’s first impression of you, one careless email, letter, or blog post can cost you a listing. Before homeowners invite you into their living room, they’re judging your professionalism by your words. Your website, emails, blog posts, and prospecting letters all help answer one question: Can I trust this […]
How Prospecting is Like Searching for a Mate
When you’re out there in the world searching for a mate, you have to pay attention to a couple of things: Your appearance Your approach No, you don’t have to look like a movie star, but you do need to wash your face, comb your hair, and put on clean, appropriate clothing. If you look like […]
Helping your sellers in a buyers’ market
Now that much of the country is in a buyer’s market, your listing clients need every advantage to make their homes stand above the competition. You can help by guiding them toward staging. But since they may have to accept a lower price than they hoped for, not all will be willing to pay a […]
Real Estate Self-promotion: Are you attending these community meetings?
In your efforts to promote your real estate services, do you attend HOA meetings, Chamber of Commerce meetings, and meetings of the Planning & Zoning Commission and the City Council? Attending these community meetings will benefit you in 3 ways: You’ll be recognized and respected by the community leaders. You’ll actually KNOW what’s going on […]
Can’t AI write my bio?
An effective real estate bio evokes emotion in the reader – something that artificial intelligence cannot yet duplicate.
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