Statistics show that 87% of the people who obtain a license fail at real estate and drop out within 5 years. WHY do so many fail at real estate? My observations over the past 30+ years tell me that people fail at real estate for 5 primary reasons. False expectations – becoming licensed for the […]
Real estate marketing and success
“I can’t afford it” are words that can sink your real estate career before it even gets started. And sadly, those are words that I’ve heard from a good number of new agents. They’ve been told that real estate marketing and success are tied together, but… They tell me that they know they need a […]
Real estate in the holiday season
How will you approach real estate in the holiday season? For all practical purposes, the holiday season begins with Halloween. From now through New Year’s Day the holidays will have at least some impact on most people’s lives – and on their behavior with regard to real estate. When it comes to real estate in […]
Working Remotely from Home: Will you continue?
When the pandemic went into full swing and governments put everyone on lock-down, you had no choice but to begin working remotely from home. Of course, some States, Counties, and Cities were stricter than others, but everyone was affected to some degree. And in some places, your movements are still greatly restricted – either by […]
Do you make these real estate marketing mistakes?
Real estate marketing mistakes happen when there’s a disconnect between the marketing you do and the marketing that works. That confusion between facts and myths can cause you to spend both time and money without getting the results you desire. Consider the following statistics and survey results, then decide if you’re on track – or […]
Do your words make a good first impression?
Making a good first impression is vital in business. If you fail, that first impression might well turn into the last impression. So be careful. When a prospect calls you, will they get a good first impression? Hopefully, if you’re available to answer the phone, the answer will be yes. You’ve taken a second to […]
Real Estate Success Attracts Real Estate Success
Real Estate Success Attracts More Real Estate Success Despite saying – and perhaps even believing – that we are independent thinkers, we humans really are herd animals. We want the safety and security of doing what others have done and are doing. That’s why we tend to choose the café with the crowded parking lot […]
Under Served Real Estate Niches – Opportunity for you?
Generalists have the most competition. As long as you remain a real estate generalist, you’ll be competing for clients with nearly every other agent in your marketing area. Your challenge will be to capture prospects’ attention, then somehow make yourself stand out as THE one who will serve them best. That’s why so many agent […]
Can a part-time real estate agent succeed?
Can a part-time real estate agent succeed? As you know, there’s controversy over part-time real estate agents, and I’m sure you have an opinion. You may be one yourself, you may know one you enjoy working with, you may partner with one, or you may be one who thinks they should be banned. Whatever your […]
When the words they read are a prospect’s first impression of you…
The words you use in a blog post, on a web page, in an email, or in a prospecting letter are often the first impression your prospect has of you. As such, they’re important. Among other things, they tell that prospect whether you’re a professional; whether you’re a likeable person; whether you might be someone […]