You should read your own website carefully – especially if it isn’t bringing you as much business as you’d like. Your website and its content are even more important now than they were a year or two ago. Why? Because of AI. More about that in a minute. Take the time to read your own […]
How will they know you’re the real estate agent they need?
Does your real estate marketing help clients choose you by clearly showing who you serve and where you do it? Does it lead people to you who will appreciate your expertise, trust you, and make your life easier because you do know the answers to their questions? Does it help clients choose you? Or does […]
It May Be Time To Update Your Website
Getting your website up and running feels like a major accomplishment, especially if you’ve created multiple pages with good content for your clients and customers. Once you’ve finished you breathe a sigh of relief and think “There, that’s done.” But time flies, and if that site has been up more than a few months, it’s […]
Are you in control of your real estate life?
Are you in control of your real estate life, or have you given large chunks of it to others to control? Unless you own your own independent brokerage, you can’t take total control of your real estate life. You’ll have to follow some rules set by your brokerage. If you’re a broker with a franchise, […]
Community Pages add value to your website.
If you have a personal website, which I hope you do, Does it include community pages? I believe it should, because they add value to your web visitors. And web visitors who find value are apt to both come back again and remember you when they’re ready to choose a real estate professional. . Community […]
Best practices for your agent website
You want your agent website to promote your service and help you gain more clients. Right? If it doesn’t accomplish that goal, it isn’t doing you much good. With that in mind, consider these best practices for your agent website First, your agent website should reveal your name Being a “secret agent” isn’t going to […]
Promote your real estate website with off-line marketing
Your real estate website is a powerful tool… Last week we talked about the importance of your personal real estate website. When you offer advice for buyers and sellers, community pages, and blog posts about local places and events, it will be valuable to consumers. When you let your personality shine through via your bio […]
Boost your real estate presence
Does your real estate presence need a boost? Having a real estate presence used to mean being in the office, attending community events, and getting out in your territory to talk with people. Now it also means having a real estate presence on line. Internet marketing is something you can’t afford to ignore. You, and […]
Own and build on your own business foundation
You wouldn’t invest thousands of dollars into building your house on someone else’s foundation, so why would you build your career on someone else’s business foundation? It’s a question I ask every time I hear a story like the one I heard on the radio last week. It seems that an outspoken conservative had built […]
Do you make this major blogging mistake?
If you do make this blogging mistake, there’s good news: It’s the absolutely easiest mistake to correct. I’m not convinced that anyone actually understands how to please the Google gods, but from what I’ve read, I assume that Google approves of people who share – as in sharing our visitors. Google wants us to include […]