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Sneaky grammatical errors can destroy your message

January 24, 2022 by Marte Cliff

go fix those sneaky grammatical errors

Some grammatical errors jump off the page at the reader. Sneaky grammatical errors, however, just give the reader a feeling that something is “off,” but what is it? We have to re-read to find the problem, and of course that interrupts the entire flow of information. These errors wouldn’t be so common, except for the […]

Filed Under: real estate grammar Tagged With: real estate writing

Features, benefits, and “So what?”

January 10, 2022 by Marte Cliff

without features and benefits prospect wonders so what

You know the difference between real estate features and benefits – right? And you know that simply listing the features of your new listing isn’t enough to get someone excited about your new listing. After all, people buy with emotion, then justify the decision with logic. You need features combined with benefits to satisfy both. […]

Filed Under: real estate marketing Tagged With: real estate writing

Do you make these 5 mistakes in communicating with real estate prospects?

June 9, 2020 by Marte Cliff

Avoid rambling at your listing appointment

Communicating with real estate prospects is important, whether you do it via letters or cards in the mail, email messages, or even blogging and posting on social media. The words in your agent bio and on your personal real estate website are also part of your communication. Your purpose in all of the above is […]

Filed Under: real estate marketing Tagged With: real estate writing

Marketing fail: Anatomy of a terrible prospecting letter

October 11, 2019 by Marte Cliff

this letter was a marketing fail

This has been my week for receiving lame promotions. Yesterday it was a prospecting letter that’s a true marketing fail. I have to give this woman credit just for trying, because so few in our area bother with prospecting, but… Oh boy what a mess her letter is. I was sorely tempted to write and […]

Filed Under: real estate prospecting Tagged With: real estate grammar, real estate writing

Do your property descriptions beckon buyers?

September 23, 2019 by Marte Cliff

describe the trees in property descriptions

One of your first tasks when you take new listings is to prepare the marketing materials, including property descriptions to be used in MLS and on other real estate portals. These words, when used properly, can draw both buyer agents and potential buyers to your listing – and make your phone ring with showing requests. […]

Filed Under: real estate marketing Tagged With: real estate word choices, real estate writing

Writing to real estate prospects? Remember this …

July 22, 2019 by Marte Cliff

good real estate typography keeps people reading

Whether you’re delivering your message by postal mail or email; when you’re writing to real estate prospects, past clients, or those in your sphere, remember this: Each person on your list is an individual – not a crowd. When you write a real estate prospecting letter, you’ll probably send it to at least a few […]

Filed Under: real estate prospecting Tagged With: real estate success strategies, real estate writing

Warning: Linking for SEO could damage your credibility

June 11, 2019 by Marte Cliff

broken links harm your credibility

If you’ve been paying attention to advice from web gurus, you know that linking for SEO is important. The experts say your blog posts should include both internal and external links. In addition, you should be commenting and posting in other places that will provide back-links to your own website. Linking for SEO within your […]

Filed Under: real estate SEO Tagged With: real estate success strategies, real estate writing

Do your words make a good first impression?

May 28, 2019 by Marte Cliff

make a good first impression with truthful headlines

Making a good first impression is vital in business. If you fail, that first impression might well turn into the last impression. So be careful. When a prospect calls you, will they get a good first impression? Hopefully, if you’re available to answer the phone, the answer will be yes. You’ve taken a second to […]

Filed Under: real estate success strategies Tagged With: real estate success, real estate writing

If you want more real estate closings…

May 8, 2019 by Marte Cliff

If you want more real estate closings, it all begins with attracting more real estate clients. And, if you’re a listing agent, it also begins with attracting more buyer agents and their clients. What is the key to creating this attraction? Specificity in marketing. Specificity in marketing will lead to more real estate closings in […]

Filed Under: real estate marketing Tagged With: real estate marketing, real estate self promotion, real estate writing

Make your real estate marketing copy the best it can be

September 26, 2018 by Marte Cliff

to make a good first impression, you maly need to change the title before the final draft

How can you make your real estate marketing copy the best that it can be? Different methods work for different people, but here’s one that has worked for me – and may work for you as well. The first thing to remember is that in most cases, good real estate copy demands an investment of […]

Filed Under: real estate marketing, real estate self-promotion, real estate writing Tagged With: real estate marketing, real estate self promotion, real estate writing

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