Your real estate grammar is important, because communication is important. When you add content to your web pages, write a blog post, or send a prospecting letter, you hope that readers will understand your message and react positively – and choose YOU for their agent. Grammar is defined as the whole system and structure of […]
Write effective real estate prospecting letters
It’s easy to get carried away with day-to-day issues and forget to follow marketing basics. This is true in lead generation of all kinds, and especially true in attempting to write effective real estate prospecting letters. So this week let’s go back and re-visit the basics of writing effective real estate prospecting letters. Never begin […]
Sneaky grammatical errors can destroy your message
Some grammatical errors jump off the page at the reader. Sneaky grammatical errors, however, just give the reader a feeling that something is “off,” but what is it? We have to re-read to find the problem, and of course that interrupts the entire flow of information. These errors wouldn’t be so common, except for the […]
Features, benefits, and “So what?”
You know the difference between real estate features and benefits – right? And you know that simply listing the features of your new listing isn’t enough to get someone excited about your new listing. After all, people buy with emotion, then justify the decision with logic. You need features combined with benefits to satisfy both. […]
Do you make these 5 mistakes in communicating with real estate prospects?
Communicating with real estate prospects is important, whether you do it via letters or cards in the mail, email messages, or even blogging and posting on social media. The words in your agent bio and on your personal real estate website are also part of your communication. Your purpose in all of the above is […]
Marketing fail: Anatomy of a terrible prospecting letter
This has been my week for receiving lame promotions. Yesterday it was a prospecting letter that’s a true marketing fail. I have to give this woman credit just for trying, because so few in our area bother with prospecting, but… Oh boy what a mess her letter is. I was sorely tempted to write and […]
Do your property descriptions beckon buyers?
One of your first tasks when you take new listings is to prepare the marketing materials, including property descriptions to be used in MLS and on other real estate portals. These words, when used properly, can draw both buyer agents and potential buyers to your listing – and make your phone ring with showing requests. […]
Writing to real estate prospects? Remember this …
Whether you’re delivering your message by postal mail or email; when you’re writing to real estate prospects, past clients, or those in your sphere, remember this: Each person on your list is an individual – not a crowd. When you write a real estate prospecting letter, you’ll probably send it to at least a few […]
Warning: Linking for SEO could damage your credibility
If you’ve been paying attention to advice from web gurus, you know that linking for SEO is important. The experts say your blog posts should include both internal and external links. In addition, you should be commenting and posting in other places that will provide back-links to your own website. Linking for SEO within your […]
Do your words make a good first impression?
Making a good first impression is vital in business. If you fail, that first impression might well turn into the last impression. So be careful. When a prospect calls you, will they get a good first impression? Hopefully, if you’re available to answer the phone, the answer will be yes. You’ve taken a second to […]