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Writing interesting real estate descriptions isn’t always easy.

January 5, 2023 by Marte Cliff Leave a Comment

Writing informative, interesting real estate descriptions isn’t always easy.  Sometimes the house you just listed looks pretty much just like all the other houses on the block.  Put your powers of observation to work when writing real estate descriptions. When that happens it’s time to put your powers of observation to work, along with your […]

Filed Under: real estate success strategies Tagged With: real estate writing

For real estate grammar, go with medium-well

August 17, 2022 by Marte Cliff

Your real estate grammar is important, because communication is important. When you add content to your web pages, write a blog post, or send a prospecting letter, you hope that readers will understand your message and react positively – and choose YOU for their agent. Grammar is defined as the whole system and structure of […]

Filed Under: real estate grammar Tagged With: real estate writing

Write effective real estate prospecting letters

June 1, 2022 by Marte Cliff

rely on basics for writing effective real estate prospecting letters

It’s easy to get carried away with day-to-day issues and forget to follow marketing basics. This is true in lead generation of all kinds, and especially true in attempting to write effective real estate prospecting letters. So this week let’s go back and re-visit the basics of writing effective real estate prospecting letters. Never begin […]

Filed Under: real estate prospecting Tagged With: real estate prospecting letters, real estate writing

Sneaky grammatical errors can destroy your message

January 24, 2022 by Marte Cliff

go back and fix these grammar goofs

Some grammatical errors jump off the page at the reader. Sneaky grammatical errors, however, just give the reader a feeling that something is “off,” but what is it? We have to re-read to find the problem, and of course that interrupts the entire flow of information. These errors wouldn’t be so common, except for the […]

Filed Under: real estate grammar Tagged With: real estate writing

Features, benefits, and “So what?”

January 10, 2022 by Marte Cliff

rejection might be a puzzle to solve

You know the difference between real estate features and benefits – right? And you know that simply listing the features of your new listing isn’t enough to get someone excited about your new listing. After all, people buy with emotion, then justify the decision with logic. You need features combined with benefits to satisfy both. […]

Filed Under: real estate marketing Tagged With: real estate writing

Do you make these 5 mistakes in communicating with real estate prospects?

June 9, 2020 by Marte Cliff

avoid empty words when writing to communicate

Communicating with real estate prospects is important, whether you do it via letters or cards in the mail, email messages, or even blogging and posting on social media. The words in your agent bio and on your personal real estate website are also part of your communication. Your purpose in all of the above is […]

Filed Under: real estate marketing Tagged With: real estate writing

Marketing fail: Anatomy of a terrible prospecting letter

October 11, 2019 by Marte Cliff

this letter was a marketing fail

This has been my week for receiving lame promotions. Yesterday it was a prospecting letter that’s a true marketing fail. I have to give this woman credit just for trying, because so few in our area bother with prospecting, but… Oh boy what a mess her letter is. I was sorely tempted to write and […]

Filed Under: real estate prospecting Tagged With: real estate grammar, real estate writing

Do your property descriptions beckon buyers?

September 23, 2019 by Marte Cliff

describe the trees in property descriptions

One of your first tasks when you take new listings is to prepare the marketing materials, including property descriptions to be used in MLS and on other real estate portals. These words, when used properly, can draw both buyer agents and potential buyers to your listing – and make your phone ring with showing requests. […]

Filed Under: real estate marketing Tagged With: real estate word choices, real estate writing

Writing to real estate prospects? Remember this …

July 22, 2019 by Marte Cliff

good real estate typography keeps people reading

Whether you’re delivering your message by postal mail or email; when you’re writing to real estate prospects, past clients, or those in your sphere, remember this: Each person on your list is an individual – not a crowd. When you write a real estate prospecting letter, you’ll probably send it to at least a few […]

Filed Under: real estate prospecting Tagged With: real estate success strategies, real estate writing

Warning: Linking for SEO could damage your credibility

June 11, 2019 by Marte Cliff

broken links harm your credibility

If you’ve been paying attention to advice from web gurus, you know that linking for SEO is important. The experts say your blog posts should include both internal and external links. In addition, you should be commenting and posting in other places that will provide back-links to your own website. Linking for SEO within your […]

Filed Under: real estate SEO Tagged With: real estate success strategies, real estate writing

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