Does “Perfection Paralysis” keep you from writing? Are you having trouble filling your website and your blog with good content because you just can’t seem write words that meet your own standaards? There’s a simple cause and a simple solution: You are probably trying to get each sentence right as you write it. So… you […]
Writing Real Estate Marketing Materials – Put the horse in front of the cart
A post on LinkedIn this week challenged real estate professionals (and others) to state their USP – their Unique Selling Proposition. Some cited added expertise in some area, such as home construction, staging, etc. Others only mentioned honesty and integrity. One coach chimed in to say “Don’t talk about the things that are expected of every […]
When are you most creative – morning or evening?
Master marketer Neil Patel brings us some interesting oversight on when we “should” be writing. How do YOU fit in? Courtesy of: Quick Sprout
Rule #1 in writing marketing copy – for real estate or anything else
Everything has rules, darn it, but the rules in copywriting are at least useful – and there to help you succeed. Rule #1 is to remember that it is never about you. It’s always about your prospect. For that reason, you should never, ever, ever begin a marketing message with the word “I.” Even more […]