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You are here: Home / real estate grammar / Taking your grammar seriously…

Taking your grammar seriously…

September 30, 2014 by Marte Cliff

Today’s email led me to a blog post filled with grammar errors that made me cringe from start to finish. 

First was: “We take our responsibility serious.”

Ummm… no. You can’t do that. a bad grammar headache

Serious is an adjective. It has to modify a noun, as it “This is a serious post about a serious subject.”

If you want to modify a verb – such as “take” – you have to use an adverb: “Seriously.”  We take our responsibility seriously.”

Next came a few commas stuck in the wrong places, making the copy choppy.

And then… the real winner: Apostrophes used to form plurals. 

The post said that clients had a choice from “dozens of realtor’s who were within a five mile radius in most area’s.”

For this sentence to make sense, you’d have to tell realtor’s WHAT? Something. Because realtor’s indicates that whatever is to follow belongs to a realtor.

The same goes for area’s. There has to be something more. An area’s WHAT? Something has to follow that belongs to the area.

And then in another post…

The writer was talking about the advantages of a life in real estate. He wrote bullet points that included:

  • “Right off your vacation”

HUH???

Of course he meant you can write off the expense of your vacation if you schedule it to coincide with a convention or other deductible event.

 

 

Image courtesy of Michal Marcol / FreeDigitalPhotos.net

Filed Under: real estate grammar Tagged With: real estate grammar, real estate success

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

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