The COVID-19 Staying in Touch Letters

The COVID-19 Staying in Touch Letters are for your past clients, those in your sphere of influence, and prospects you were working with before the pandemic turned our lives upside down.

These real estate prospecting letters were written to fulfill four purposes:

To let everyone know that yes, you are still in business.
To reassure them that by taking safety measures, you can help them without risking their health.
To inform them that there is a shortage of homes for sale.
To gain new listings.

Each function of the COVID-19 Staying in Touch Letters is important:

The first purpose of the COVID-19 Staying in Touch Letters – letting everyone know you’re still working – is important because some agents have dropped out. Some are afraid for themselves; some are afraid for vulnerable family members.

If past clients and those in your sphere don’t hear from you, they might wrongly assume that you’re no longer there for them.

The second purpose is important because some people are no longer taking precautions.

In light of the conflicting reports from a variety of health practitioners, some citizens now ignore all of it. They don’t see any value in following precautions because they don’t think any of it will make a difference.

You may feel that way yourself, and so might some of your clients. But right now it is wise to respect people’s fears.

Informing everyone that there is a shortage of homes for sale could (should!) lead to new listings!

When your COVID-19 Staying in Touch Letters inform people that you have an abundance of buyers and a shortage of homes for sale, those who have been wanting to sell should get excited!

Even if the people on your list aren’t potential sellers themselves, this is the kind of news they’re likely to share with friends who have talked of selling. People naturally want to sell when the market is up and there’s a real possibility of a bidding war on their home – and most of us do like to share good news.