The expired listing letter sets
Like FSBO’s, those with expired listings have already said “I want to sell.” But for some reason, the home, apartment building, or land they listed expired off the market unsold.
They probably aren’t too happy about that, and they probably wonder what went wrong. They may even be a bit angry at their agent, or at real estate agents in general.
They may go ahead and re-list with their current agent, but if that doesn’t happen within a day or two, chances are:
- They’re looking for a new/better agent.
- They’ve decided to take a breather.
Either way, if you’re consistently in front of them with a good message (as opposed to “Hire me, I’m wonderful”), you’re apt to get the listing when they’re ready to try again.
Follow the links to learn more and choose the right expired listing letter set for you – then turn those expired listings into YOUR new listings.
The expired land listing letters – NEW in time for 2022!
All of these sets offer your time and expertise to sit down with the homeowner ( or land owner), go over the facts, and help them figure out what went wrong.
While they necessarily must mention that something might have been off about the price, presentation, or marketing, they tread lightly over whose fault that might be.
It’s never wise to bash your competitors, and you won’t win friends by telling people that they made a poor choice with their last agent – or that they didn’t do their part in presentation.
Of course these letters encourage those would-be sellers to list with you!
Perhaps they really are angry, so…
If your letters go unanswered and you see a For Sale by Owner sign go up, consider using our “Why Home Sellers Need an Agent” letters for follow-up.
Image courtesy of Stuart Miles @ freedigitalphotos.net