If you want clients to trust you, do this first…
You attempt to establish trust with would-be clients via your marketing messages. Your agent bio helps and your testimonials help.
But there’s one thing you control that will either build on those attempts or render them useless.
What’s that? The speed at which you answer your calls and emails.
Most thinking people don’t expect you to answer your phone every time they call or reply to every email within seconds. They know that you might be with a client, on the telephone, or otherwise engaged. But when you ignore them for a day or more, they’re going to be very skeptical about using you to help them buy or sell real estate.
What if there’s something that needs attention today and you don’t get around to returning their call until tomorrow – or the next day?
If the client is a buyer in a hot market, you not getting back to them could mean they’ll lose out on a house they want. If the client is short selling, you not paying attention to them might mean you also wouldn’t pay attention to pushing an asset manager to approve their short sale.
In addition to showing that you’re trustworthy, answering in a timely fashion shows that you’re considerate and polite. And good manners are never out of style.
