Yes, we’re barely past New Year’s day, but time does fly. Valentine’s Day will be here before we know it. AND… if we don’t consider it now, we may remember it when it’s too late to do much about it.
Why should a real estate professional consider Valentine’s Day?
For 4 reasons:
- It’s a perfect time to show appreciation to past clients and people in your sphere who support you in one way or another. Appreciation feels good – both to give and to receive – and we all need more of that.
- Valentine’s Day cards or messages will make you stand out from your competitors. And they could be good advertising, because the recipients may well tell friends about you just because you did something unusual.
- The world needs more emphasis on love, especially right now!
- You might be doing someone a huge favor. If you send your messages a day or two ahead of time, you just might be sending a timely reminder to someone who would otherwise forget to show appreciation to a loved one on Valentine’s Day. Heck – you might well save a relationship!
So what can you send for Valentine’s Day?
You can’t go purchase a box of Valentines like you can Christmas cards. Well – unless you want those little ones that kids give each other in classrooms. And that might be kind of fun, if you enclosed them with a more personal note of appreciation. Otherwise, you’ll buy the cards one at a time, and they are not inexpensive.
I know one person who insists Valentine’s Day was created by greeting card companies, and they certainly do profit by it. According to Hallmark, approximately 145 million Valentine’s Day cards are purchased and sent each year. Of course, candy manufacturers and florists do quite well in February too. If you’d like to know more about the actual origins, this article is interesting.
Back to what you can do…
- You can write a one-size-fits-all Valentine note, like the one you’ll find in my Event-themed staying in touch letter set, and send it by email or postal mail. (Or you can get that set and use the one I wrote.)
- You could also go on line to find a short Valentine poem and send that.
- You could send those little boxes of candy hearts with words on them.
- You could bake and decorate heart-shaped cookies and deliver a dozen to each of your favorite past clients and/or those in your sphere who refer to you with regularity. Or – you could write individual, personalized notes to each of those favorite people. Or write those notes on Hallmark greeting cards.
- You could sign up for Jacquie Lawson e-cards and send them.
If you’re really ambitious…
You could hold a client appreciation party.
Now that you’re thinking ahead…
Consider what you might do for President’s Day, St. Patrick’s Day, Groundhog Day, Easter, Mother’s Day, Memorial Day, Father’s Day, Flag Day, the 4th of July, Labor Day, Halloween, Veterans’ Day, Thanksgiving, Christmas, and whatever else I’ve missed?
Put a few of those days on your calendar, then put a notation in a month or so earlier so you’ll remember to get something done in time.