One of the basic rules in marketing is to make it easy for your prospects to deal with you. Whether you’re writing articles that will showcase your expertise or offering a product, if it isn’t easy, you’re losing prospects.
Just today I received notice of a LinkedIn post that sounded interesting. So I clicked to read more. From there I had to click again to get to the article… a bit of a bother, but that’s the way LinkedIn is set up.
But then… I got to yet another page that instructed me to click again if I wanted to read more than the first few words.
Sorry, it doesn’t look THAT interesting. Delete.
So how many clicks is TOO many?
For me, two is the limit. Perhaps that’s because I have a satellite Internet connection and the new page isn’t there instantly. But I think there’s more to it than that. Deep down I think I feel that asking me to keep on clicking is rude, and I don’t like to deal with rude people.
Maybe your own limit is three or even four, but to be on the safe side, assume that your prospects are more like me – with one being best and two being the limit.