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You are here: Home / real estate grammar / “Too much also”

“Too much also”

October 11, 2016 by Marte Cliff

Several times lately I’ve seen a silly error in blog posts and emails. It’s one that makes the writer look like perhaps he or she lost the train of thought, or maybe did a re-write and forgot to remove something. But, perhaps that’s not it, because I hear the same thing over the phone – even in answering machine messages.

What is it? I call it “Too much also.”

It goes something like this: “And, in addition, we also offer…”

Other times, you see it at both ends of a sentence. They start out with “also” and end with “too.”

If I wrote about my day in this manner, I might say “I’m finishing up copy for a web page this morning. I’m also writing an agent bio today too.” It sounds jarring, much like running across someone’s wake when you’re speeding across a lake.

Another version of this error is “presently at this time,” and its use is just as common.

These are both examples of redundancy, and both detract rather than add to the meaning and comprehension of a statement. So choose one and use it. You can use the other one some other time.

Filed Under: real estate grammar, real estate word choices Tagged With: real estate grammar, real estate word choices

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

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