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You are here: Home / real estate networking / Try Real Estate Networking – in Reverse

Try Real Estate Networking – in Reverse

April 26, 2014 by Marte Cliff

Are you networking – talking to as many people as possible when you attend social events, handing out your cards, and taking names? Then are you following up with an email or a call? Maybe you’re even sending a special report after the event.
 
Those are positive activities, but only if you’re “Networking in Reverse.”

What is Networking in Reverse?

  • It’s listening more than you talk.
  • It’s being more interested in your prospects and their concerns than you are in telling them about yourself.
  • It’s asking questions and actually paying attention to the answers.
  • It’s giving your full attention to the person you’re talking with.
And by the time everyone goes home, it’s being thought of as the most interesting person at the entire event.
 
Of course it also involves letting people know what you do for a living and letting them know you’re there to networking peoplehelp when they need you. There’s no way that you want to turn into a “secret agent.”
 
You don’t want to make yourself and your business the focus of the conversation unless the person you’re with has a genuine interest and begins asking you specific questions.
 
If that happens, and you can see that they might be a “right now” lead, ask when they’d like to get together to discuss their questions in a more private setting, or what information they’d like you to send.
<em>Image courtesy of cuteimage / FreeDigitalPhotos.net</em>

Filed Under: real estate networking, real estate self-promotion, real estate success Tagged With: real estate networking, real estate self promotion, real estate success

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Comments

  1. martewrites says

    May 1, 2014 at 7:19 pm

    Thanks Marilyn – and thanks for stopping by!

  2. Marilynne Pryor says

    May 1, 2014 at 7:06 pm

    Excellent advice for just about any occasion in life. Love your work, Marte.

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