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You are here: Home / real estate marketing / Using Feng Shui in real estate

Using Feng Shui in real estate

September 12, 2025 by Marte Cliff

Now that we’re in a buyer’s market, it is more important than ever to make your listings stand out. Try using a bit of Feng Shui in your real estate practice to help buyers fall in love – first with the photos and then with the house itself.

If you’re selling a home, using Feng Sui can make the house as appealing as possible.

Most of our stagers don’t talk about Feng Shui, but I have an idea that many practice it instinctively, if not deliberately.

In Feng Shui, the focus is on placing objects and colors in the proper places to bring about a desired feeling. Each area of a house – or a room – represents a different quality of life. These include health, love, prosperity and wealth, fame, etc.

Rooms in a “Feng Shuied” house have balance, because the elements of fire, water, earth, metal, and wood are all represented. That balance translates into a feeling of warmth and comfort, so even strangers feel at home.

If you’ve ever walked into a home or a room that is beautifully decorated but yet feels cold and uninviting, it’s probably because that balance is lacking. Many modern high-rise condos give me this feeling through their photos – they’re all glass and chrome, without a shred of warmth.

When re-arranging the house and the rooms according to the teachings of Feng Shui, the homeowner can’t help but remain focused on the successful outcome. That, in turn will engage the powerful Law of Attraction to pull the right buyer into the house.

One of my favorite instructional books on the subject is “The Western Guide to Feng Shui.” This book shows how most homeowners can merely re-arrange objects they already own, although – as with any staging – they might need to buy some small objects in order to inject colors and objects representative of each of the elements.

Have I used this successfully myself? Yes – and I was amazed at the results.

 

Filed Under: real estate marketing Tagged With: real estate marketing

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

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