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You are here: Home / real estate marketing / Want to be a master marketer? Don’t annoy David!

Want to be a master marketer? Don’t annoy David!

May 10, 2015 by Marte Cliff

David Ogilvy is one of those “old masters” whose books are recommended reading for every aspiring copywriter. They have nothing to do with electronic delivery, and everything to do with appealing to human nature to get the product or service sold.

Over the course of a career that spanned 50 years and $100 million worth of advertising, David not only honed his craft, he developed some firm views on how to be a copywriter worth hiring.

As head of his agency, he presented many talks on marketing and presided over his writers with a firm hand. He developed ten “themes” that came back again and again – and writers who broke one of these rules could expect a firm reprimand. Or possibly – a ticket out the door!

While you as a real estate agent aren’t selling products, you ARE selling your services and marketing your listings, so heed David’s list…

10 Ways to Piss Off David Ogilvy (Free Poster)

Like this copywriting crimes list? Get copywriting advice that works from Copyblogger Media.

Filed Under: real estate marketing Tagged With: real estate marketing

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

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