David Ogilvy is one of those “old masters” whose books are recommended reading for every aspiring copywriter. They have nothing to do with electronic delivery, and everything to do with appealing to human nature to get the product or service sold.
Over the course of a career that spanned 50 years and $100 million worth of advertising, David not only honed his craft, he developed some firm views on how to be a copywriter worth hiring.
As head of his agency, he presented many talks on marketing and presided over his writers with a firm hand. He developed ten “themes” that came back again and again – and writers who broke one of these rules could expect a firm reprimand. Or possibly – a ticket out the door!
While you as a real estate agent aren’t selling products, you ARE selling your services and marketing your listings, so heed David’s list…
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