Want to List and Sell Expired Listings?
Are you just itching to list some of those expired listings – and show those sellers what they’ve been missing these past weeks – or months?
You can probably see exactly why they didn’t sell…Most likely it was one of these five reasons:
- The wrong price
- Ineffective marketing
- Poor presentation
- Poor negotiating
- Lack of follow up
But – if you charge in and start telling those homeowners the reasons why, you’ll insult them, and that’s no way to win friends and influence people!
Why will that insult them? Because they chose that agent who didn’t do right by them. If you tell them the agent was no good, you’re telling them they made a bad choice.
Instead, show them how it should be done, and let them draw their own conclusions about their last agent.
How can you show them? With carefully prepared drip marketing letters, such as the ones I have available for your use.
Available in a 4-letter set, a 10-letter set, a set of 12 postcard-sized letters, and an “Old Expired” set, these letters lead the sellers through the steps in successfully selling a home, and let them see for themselves where they or their last agent went astray.
The 4- letter expired listing letter set contains the following:
Letter #1 outlines the 3 components necessary to receiving a purchase offer:
- Price
- Presentation
- Marketing
Letter #2 discusses presentation, including the need for de-cluttering and staging.
Letter #3 explains marketing, and the fact that hanging a sign and entering a listing in the MLS is simply not good enough.
Letter #4 talks about negotiation, and introduces the final component of a successful sale: follow through.
Each letter has been written, edited, revised, and condensed to impart a powerful message in just one page. And of course, each letter invites the reader to call you.
The 10-letter Expired Listing letter set goes into further detail, with these letter topics:
- The “Why Didn’t it Sell Report
- How to Price a Home to Sell
- Curb Appeal Creates Expectations
- Declutter Now!
- Presentation Can Make or Break a Sale
- Staging Your Home for a Quick Sale
- Marketing to Attract Buyers, and Agents With Buyers
- Your Agent’s Reputation Matters
- Negotiating a Real Estate Sale
- Preventing Escrow Fall-out
- The Seller’s Checklist
And when you visit my site, you can see a sample of letter #8 – Your Agent’s Reputation Does Matter!
The 12-letter postcard sized letters are also perfect for an email drip campaign.
They offer small nuggets of information that get homeowners thinking about what went wrong, how they might have contributed to the problem, and how you might be able to overcome those obstacles for them.
And then there are the “Old Expireds.”
Think about this… right after a listing expires, homeowners may be inundated with cards, letters, and even phone calls from agents anxious to get the listing. But at that point, they may be tired and discouraged. They may not be ready to start over again right away.
The “Old Expireds” set is designed to be mailed when the house has been off the market for a few months, after the sellers have had time to rest and regroup.
Use my letters or write your own – but be careful not to tread on the sellers feelings!
If you have questions about these or any of my other real estate letter sets, please do feel free to write me:marte@copybymarte.com.
