Copy By Marte

Professional Real Estate Copywriting

Real Estate Copyrighting
MENUMENU
  • Real Estate Prospecting Letters
    • Real Estate Prospecting Letters
      • Why Send Real Estate Prospecting Letters?
    • Custom Real Estate Prospecting Letters
    • Real Estate Prospecting FAQ
    • Prospecting: Why Send Multiple Letters?
    • Real estate investor prospecting letters
    • Prospecting Tips
      • Real Estate Postal Prospecting System
      • Why Drip Marketing?
    • Discount Codes for real estate prospecting letters
  • Agent Bios
    • Agent Bios
    • Real Estate Team Bios
    • bios for new real estate agents
    • real estate bio questionnaire
  • Marte's Blog
  • About Me
    • Contact Marte
    • Why Choose Copy by Marte?
    • My Bio
    • Testimonials
    • Fees
    • Samples
    • Web Copy Samples
    • Policies
  • Freebies for Real Estate Agents
  • Real Estate Copywriting FAQ
  • Real Estate Copywriting Advice
  • The value of first time buyers
  • Real Estate Blog Posts for Busy Agents
    • Real Estate Blog Posts for listing agents
  • Newsletter Opt-in
  • Real Estate Press Releases and Articles
  • Real Estate Books!
  • Your Real Estate Agent Website
  • Real Estate Property Descriptions
  • Real Estate Community Pages
You are here: Home / real estate prospecting / What is your listing prospect’s greatest concern?

What is your listing prospect’s greatest concern?

May 10, 2016 by Marte Cliff

You’re much more apt to become “the chosen agent” if your listing presentation and/or your conversation addresses your prospect’s greatest concern.

How do you make sure you’re doing that?Your prospect's fears

Each client is different, but there could be a trend in your marketplace that you could subtly address.

For instance:

  • If houses are selling quickly, your client may be worried about listing too low.
  • If the market is slow, he may worry about listing too high.
  • If your prospect is underwater the concern may be getting the house sold quickly, before it goes into foreclosure.

Those are problems that you can address in your overall marketing, but you can take it one step further. Simply take a little time to talk with your prospect on the phone before you go to the listing presentation.

Before you call, prepare a list of questions that will prompt that seller to open up. And when they answer, really listen. You’ll not only learn about both their concerns and their goals, you’ll create a good atmosphere for your presentation. And once you know that prospect’s concerns, you can adjust your listing presentation to address them.

People make decisions based on emotion – so give your prospects plenty of reason to feel drawn to you. Then back it all up with facts and figures, so your prospect can justify his or her emotional decision with logic.

Image courtesy of Stuart Miles|freedigitalphotos.com

 

Filed Under: real estate prospecting, real estate success Tagged With: real estate marketing, real estate prospecting, real estate success

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

Copyright © 2023 · News Pro Theme on Genesis Framework · WordPress · Log in