What today’s home sellers need to know
Everyone who reads about real estate knows that the market is hot. In many communities, the supply of homes for sale is dismal, but you have a good supply of buyers. That fact can lead some of today’s home sellers to make wrong assumptions.
Some of today’s home sellers think they can get top dollar without making an effort to prepare the house. Some even think they don’t need an agent – they can just stick a sign in the yard and sell the house.
That’s why I wrote “Even when the market is hot.”
“Even when the market is hot” is a one-page letter that you can use in conjunction with any of your other prospecting letter sets. Whether you use one of my letter sets or one you wrote yourself, it will help today’s home sellers understand the reasons behind what you’ve told them regarding, price, preparation, etc.
Or, if you’ve already told them the reasons, it will put them down in black and white to reinforce your words.
This letter, but not the expanded version below, is included in my new set for homeowners who need to move immediately.
It’s also why I wrote an expanded version …
This longer version is 2+ pages and can be used either as a letter or as a special report “bait piece” on your website.
This version also includes a section on why home sellers do need an agent, even in a hot market. It explains some of the ways you protect your sellers while it plants some small seeds of doubt about whether they can do it without assistance.
In the section on marketing, there’s room for you to add a link to an example of your online listings, with the alternative of including a flyer. At the end, I suggest you insert a testimonial or two.
After all, the purpose is for you to get more listings – not just to tell today’s home sellers what they need to know.
If you choose to use the expanded version as a bait piece, the invitation above your capture box might read: “What today’s home sellers need to know,” or perhaps “What home sellers need to know about selling in a hot market.”
Once they’ve made contact and received their special report, you can begin prospecting to them in earnest. Call if they’ve supplied a phone number, then continue keeping in touch until they either list their home or tell you to go away.
Write your own follow-up letters, or choose a set such as my pre-written set of 18 prospecting letters to future home sellers
In addition, do put them on your list to receive market reports, plus just listed and just sold letters.
Today’s home sellers need to know that yes, they need you – even in a hot market.
So tell them!
For an investment of only $9, the letter and/or the special report might be just what it takes to increase your listing inventory and make this a banner year for you.