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You are here: Home / real estate lead generation / Where to find listings, part 1

Where to find listings, part 1

February 19, 2022 by Marte Cliff

The old saying “List to last” couldn’t be truer than it is today. Agents who only work with buyers can find themselves working harder than ever, but not getting to the closing table. That’s what happens when there are far more buyers than sellers. And it leaves agents wondering where to find listings.

In this, part 1 of where to find listings, let us consider second home owners.

At least some of those individuals or families who own second (or third) homes aren’t using them – at least not often.

There are all sorts of reasons why.

  • Perhaps as their families grew they became interested in activities that led their vacations to other spots.
  • Perhaps the kids are grown now, and that second home is simply too large for a couple – or a single.
  • Perhaps they have friends and family who relocated to other areas and they’d rather go visit them than spend time in a vacation home where they no longer know the neighbors.
  • Perhaps they’d like a little more variety in vacationing.

Whatever the reason, since prices have skyrocketed, now would be a fine time to cash out.

Are we now in a real estate bubble?

I recently read that home prices in some of our major cities has far surpassed what anyone in the middle where to find listings in a real estate bubbleclass can afford. Even if that’s the upper-middle, and even if two spouses work full time.

Many say that doesn’t mean we’re in a bubble, but that could be wishful thinking. What it means is that prices could tumble again.

With all that in mind, prospecting to second home and vacation home owners could be a good solution to “Where to find listings.”

If you don’t know what to say to them, use my second home/vacation home prospecting letters. I updated the set for 2022 by adding a 9th letter: “Are we in a real estate bubble.” The letter doesn’t make any predictions, but does introduce the idea as something for them to consider.

Filed Under: real estate lead generation Tagged With: real estate prospecting

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

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