You know why home buyers need their own agent…

But not all home buyers know.

So tell them why…

If you have site visitors who are bouncing around, calling listing agent after listing agent to see the listings they find online (and you do), it’s time to tell them why home buyers need their own agent. And of course, why you are that agent.

These “Why Home Buyers Need Their Own Agent” letters will do that job.

Use the first letter as a “bait piece” to gather names and email addresses in your autoresponder, then follow up with 8 more letters that outline why dealing directly with the listing agent is a poor idea – and using your services is a good one. Of course, you can also ask permission and begin sending your letters to buyers who call about a listing, visit an open house, etc.

You could also offer the information via blog posts about home buying and in your printed materials.

What do these “Why Home buyers need their own agent” letters say?

Each letter stresses how you will save them time, money, or both. The letters point out the buyers’ vulnerability when dealing with the agent whose loyalty lies with the seller, and emphasizes that as a buyers’ agent, you’re there to help them and no one else.

One letter also explains that if buyers want representation, they must sign a buyer brokerage agreement with an agent. Otherwise, they must deal only with the listing agent.  (This is per the terms of an agreement reached as the result of a lawsuit settled in August 2024.)

Because it’s important – there’s a warning letter. It explains why they need to stay off Facebook, and why you’ll be on Facebook on their behalf.

So, what does it cost for 9 letters designed to turn “surfing home buyers” into YOUR home buyers? Only $59.

Some people start looking and researching long before they’re ready to buy, so if you still haven’t gotten a call by the time you’ve sent letter #9, you can continue with my Nurturing Buyer Leads letters.

A suggestion: When you send these letters, add a P.S. to each one, beginning with something like: “Here’s what Joe and Nancy Smith had to say about my service…” Then add a different testimonial to each letter.

Please note: You are purchasing a license to use letters which are Copyright Marte Cliff. You are NOT purchasing resale rights.

Wishing you boundless prosperity,

P.S. Not the letters you need? Choose from more than 40 other sets right here.

P.P.S. Yes, of course I can help you with customized prospecting letters, web pages, brochures, postcards, newsletters, and agent bios – just get in touch and let me know what you need. Write me at: marte@copybymarte.com