Why Home Sellers Need an Agent
Prospecting Letters to Sellers Who Aren’t Sure They Need an Agent
You know why home sellers need an agent, but they don’t always know – so use these letters to tell them.
The original For Sale by Owner letters outline the many tasks that an agent performs for a home seller, offer advice to sellers who want to try it on their own, and of course offer assistance any time the seller is ready to stop working so hard.
The “Why home sellers need an agent” set comes at the FSBO issue from a different angle – pointing out the reasons why sellers really do need you. Reach homeowners before they make that decision by offering the introductory letter in a capture box on your website.
The letters give several reasons why home sellers need an agent.
They need you for the:
- Expert marketing and extensive Internet exposure
- Professional photography
- Direct access to and cooperation with buyers’ agents
- Legal protection – in the form of all the right forms and disclosures
- “Degree of separation” that aids and protects them in negotiation
- Physical protection
- Persistence and skill in navigating the rough waters between the offer and the closing
The Introductory Letter reminds them that listed houses sell for more, for a few reasons, including getting the price right. Then it serves as an overview, listing the 8 more reasons why home sellers really do need an agent.
Each letter expands on what an agent does that they either can’t do, can only do with great difficulty, or might not enjoy doing. Each one shows how you’re lifting a burden and making their lives easier – and their home sell faster. And of course, each one asks them to call for more information.
So how much do they cost? Only $69 for all 9 letters.
Wishing you boundless prosperity,
P.S. Yes, of course I can help you with customized prospecting letters, web pages, brochures, postcards, newsletters, and agent bios – just get in touch and let me know what you need. Write me at: firstname.lastname@example.org
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