Lead-generating letters help home-sellers understand why they need an agent.
You know why home sellers need an agent, but they don’t always know – so use these “Why home sellers need an agent” letters to tell them.
The original For Sale by Owner letters outline and explain the many tasks that an agent performs for a home seller, offer advice to sellers who are trying to sell on their own, and of course offer assistance any time the seller is ready to stop working so hard. Those are letters to sellers who are already offering their homes FSBO.
The “Why home sellers need an agent” set comes at the FSBO issue from a different angle.
Use these letters to reach homeowners before they make that decision by offering the introductory letter in a capture box on your website, and by promoting it on your social media pages and newsletters.
You can also use the letters in blog posts to invite readers to request the entire set.
Let those undecided homeowners know that this free information will answer most of their questions about why they do or do not need an agent.
The letters explain that home sellers need an agent for:
- Expert marketing
- Extensive Internet exposure
- Convenience
- Professional photography
- Direct access to and cooperation with buyers’ agents
- Legal protection – in the form of all the right forms and disclosures
- A “Degree of separation” that aids and protects them in negotiations
- Physical protection
- Persistence and skill in navigating the rough waters between the offer and the closing
The Introductory Letter reminds them that listed houses sell for more, for a few reasons, including getting the price right. Then it serves as an overview, listing the 8 more reasons why home sellers really do need an agent.
Each letter in the “Why Home Sellers Need an Agent” set expands on what an agent does that homeowners either can’t do, can only do with difficulty, or might not enjoy doing.
Each one shows how you’re lifting a burden and making their lives easier. And of course, each one asks them to call for more information.
So how much do they cost? Only $69 for all 9 letters.
Wishing you boundless prosperity,
P.S. Yes, of course I can help you with customized prospecting letters, web pages, brochures, postcards, newsletters, and agent bios – just get in touch and let me know what you need. Write me at: marte@copybymarte.com
Image courtesy of patrisyu at FreeDigitalPhotos.net